In today’s world when the mobile handset market is hyperventilating there are only two platforms which seem to have taken up the market. It’s a high probability that while you are reading this article you may be holding one of the two platform based device.
Yes there is this huge possibility that the shining device you are holding in your hand is powered by either Android or iOS. Now let’s give it a thought that while we have had a huge range of mobile platforms ranging from Java (of course J2ME), Bada, and Windows etc. why Android and iOS are winning the race.
Now before we start talking about iOS platform lets understand what it did to the market when it was launched. On the very fortunate day none other than Mr. Steve Jobs announced the launching of iPhone (the year was 2007 to be precise) he brought into the fray a device like no other. It was so unreal that it seemed a device right from the future. As he explained the device he raised the curtains from the OS supporting the phone and Voila!!! Here it was our pretty little neat OS- iOS
Not only iOS brought the touch screen concept of touch screen handheld devices but it provided a fresh clean UI for the users. iOS utilizes concept of direct manipulation which is directed by the users Multi-Touch gesture. There were many new things like swiping, button touch, tap, pinch-to-zoom etc.
This was a wonderful experience and was accepted hugely by the mass and it became a clear front runner with all the other devices of the age look a decade older in a day(I haven’t even yet talked about accelerometer and other fantastic features iOS and iPhone offered combined to the users).
Now this lovable child of Google was born in November 2007, Wait!!!Yes you probably got it wrong when you suggested September 2008, Android beta was released in November 2007 and the commercial version 1.0 was launched to the market in 2008.
And with the inception of Android it was the beginning of the still-unknown huge rivalry between the two tech giants. Android not only matched to what iOS was offering but it also broke few shackles that was previously applied regarding the iOS. It was similar yes it had touchscreen and multi-touch recognition capabilities along with all that.
The War Begins!!!!
Soon after the release of Android Apple and Microsoft upfront raging a war on it. We would rather like to leave out Microsoft from the discussion here as it has not been a threat to both these platforms. So why Apple raged a war against Android is very basic they both have similar features. But the base of problem was it provided user with the freedom. Android made itself available in Open source market. Now this must have spoiled the party for Apple (chuckles!).
Apple made the iOS and dependent devices to be forced into a closed environment whereas Android asked nothing, forced nothing but encouraged people to enjoy the freedom. End result the Android based devices are much more open and independent.
In Q4 of 2013 Android had a market share of 77.8% while iOS was 17.8%. So that’s pretty clear about who is actually winning the battle. On a second thought to make a dramatic impact let me throw in a pie-chart.
Seems like we have a winner. Android it is!!! But this is based over many aspects primary of which is the affordability of the devices. Now Apple is a premium device manufacturer which retails at a rate that not every man can get an Apple device whereas Android based Devices are low priced thus much more affordable.
It comes down to two aspects: Affordability & provided features. This is exactly where Android has hit Apple hard. First Android devices are affordable and have an extensive range of offering, along with that Android never fell short of delivering features to the users.
I know apple loyalists would disagree to me a lot and would call out for the quality of a “Premium” apple device V/S the plastic Android devices. Certainly yes, Apple is way ahead in terms of quality of the devices, but how many of common people can afford the devices.
Interestingly there is a surprise that awaits us in the section of revenue generation comparison between the two platforms. Here Apple’s iOS is able to completely turn the situation over its head. Majority of revenue generation is upon iOS platform and by majority I mean a good 60 to 70%.
Let’s spare a thought for the Goliath: Windows Mobile
Although many of us would laugh out at the possibility of Windows pulling down iOS and Android, but let’s try to understand what is happening now:
iOS and Android are very near to the point of saturation, they are dangerously close to the threshold point where every result would turn around.
Windows Mobile: A smooth, Tile based eye catchy UI and with good capabilities stands as a good competition for both the Giants, in today’s time when users are looking for something different in their devices, Windows for sure offers a respite from the old interfaces iOS and Android offers.
Problem with Windows: Applications!!!! Simply the reason is Applications which are available for the windows platform. There are not enough applications for windows platform to keep the user hooked onto this platform. I mean seriously the device lacks of any good apps (people keep saying they are on their way).
The current trend has given a shocking result, In the US and Worldwide Windows phone has gained market share in a considerable amount. Individually Windows was the highest gainer in market share(please do not misunderstand by this I mean highest gainer which is compared to market share of windows mobile only in the past).
It’s a long way to go but we can hope for miracles from this little Goliath, realizing the fact that it is backed by a huge Giant named Microsoft. Microsoft’s plan of aggressively promoting app development for windows platform may give good results in the longer run. For now we can just wait and watch.
Gaurav Sharma is a Digital Marketing Expert with years of experience in SEO. He is an enthusiast and love to explore new stuffs. You can check out him out on Facebook and Twitter or mail him personally.