Apple Anticipated to Launch App Ad Network Soon


Written by Hemendra Singh on June 11, 2018 | Updated on: June 11, 2018


Apple Anticipated to Launch App Ad Network Soon

Rumors have it that Apple might be getting back in the advertising business anytime soon in the near future. As of now, the iPhone developer is supposedly in talks with companies like Snap & Pinterest to join hands and come together in this network.

According to reports, Apple would place ads in these companies’ apps. All the revenue that the companies would generate from the App Ad Network would be shared between them and Apple. It is said that the apps that would be promoted will be displayed when the users search for some specific keywords that would match with the relevant app.

As of now, Apple is in speculation to give in this advertisement network. However, the company is not new to investing in advertising.

Back in 2010, Apple came up with an iAd App Network. The aim of launching iAd was to place ads in mobile apps. However, Apple couldn’t generate enough attention of the users towards this service. Which is why they shut it down completely back in 2016.

Unlike its competitors like Facebook, who have been more than prevalent in using their users’ personal data and information, and revolving their entire businesses around advertising today, Apple is adamant to not do so.

However, the scenario with Apple is highly different. The CEO of Apple, Tim Cook has been very critical that while targeting ads, they would not collect any information or data of the users that is more than relevant, making them different from the competitors!

This new step by Apple would direct the tech giant right into a competition with Facebook and Google. But it would probably help developers and brands grow their products and enhance their reach.

Whether or not Apple will launch the app ad network is still not sure. And if they do, the time of its launch is still unknown. However, with the indulgence in this advertising network, Apple might bring forth some contradictions too.

On one hand, these ads would prompt the users to download and use apps, and on the other hand, it comes as a contradiction of the idea set by Apple to train people to decrease the time they spend on apps and devices.

For more app industry updates, refer to our Blog section.


Latest Blogs

Get the latest insights of technologies, trends, and market. Learn More and Stay Ahead.

Reasons Why Flutter App Development is Trending in 2020

With the extended use of smartphones for daily chores, the mobile app market has been revolutionized. These days, every business has their mobile applications to serve their client base. However,…

How to Hire the Best Web Developer in India?

In this digital world, if you want to grow your business, an online presence is a must. And it can only be achieved through a captivating website, which not only…

Best Cryptocurrency Exchange App Ideas and Differences Between Popular Cryptocurrency Exchanges

Cryptocurrency is an internet-based, i.e. a digital currency which uses cryptographic functions to conduct the transactions. Blockchain technology helps the cryptocurrencies to perform decentralized transactions. These transactions are immutable and…

We would be happy to hear from you, Please fill in the form below or mail us your requirements on







Attach any File!


Get In Touch

Renowned mobile app development company delivering user-engaging mobile applications for multiple industry verticals.

MAIL TO OUR SALES DEPARTMENT
OUR SKYPE ID
USA USA

Atlanta

925 Battery Ave SE,

Atlanta, GA, United States 30339

Cincinnati

727 Forum Apartments, Apt #705W, Martin Luther King Dr W,

Cincinnati, OH 45220

Tel +1-315-381-4100

UK UK

6 Petersham Cl,

SM12SZ

Sutton, United Kingdom

Tel +44-776-907-2392

AUSTRALIA AUSTRALIA

Unit 2, 32 Homebush Road,

Strathfield, New South Wales Australia -2135

Tel +61-2-8003-4196

DUBAI DUBAI

Apartment 512 Building 49, Discovery gardens,

Dubai, UAE

Tel +971-564840150

INDIA INDIA

P. No.31, Shree Krishna Tower, Nirman Nagar- E, Ajmer Road, Opposite Asopa Hospital,

Jaipur (Raj.) India-302019

Tel +91-72970-00999

DMCA.com Protection Status Protected by Copyscape