M Emerging Technologies

How Augmented Reality and Virtual Reality are Transforming the Enterprises

Written by
Hemendra Singh on May 23, 2018
updated on: January 19, 2022
How Augmented Reality and Virtual Reality are Transforming the Enterprises

‘Technology’ the word in itself covers an unimaginable and unexpected plethora of innovations. The rise in the emerging technology brings a pressure or should we say an urge of competition among the enterprises, startups, and entrepreneurs.

A recent buzz created in the market, with the development in the Augmented Reality and Virtual Reality. Being in the primary stage of development, we yet can’t estimate the real abilities of the AR and VR as we are mostly using the technologies for entertainment purposes.

It is true to say that, AR has the ability to take the consumer experience to the next-level and it is believed that the AR market will grow to USD 80.9 billion by 2022 from USD 2.6 billion in 2016.

In the recent years, enterprises are showing an inclination towards incorporating these technologies into the products, services and even into their work environment. Far away from the consumer entertainment perspective, a momentum is slowly building in the big companies for AR and VR.

They are testing and implementing these immersive technologies into more of work-related applications and enhancing their capabilities and usage of the services.

AR and VR applications benefits for the Enterprises:

How AR and VR are infiltrating the enterprises?

Augmented Reality and Virtual Reality Transforming the Enterprises
Enterprises are benefiting from their use cases like to avoid collision issues by designing machinery in a collaborative VR space. By using these cases, companies are exploring opportunities for the mixed reality to implement within the companies.

Some of the areas where they are working to implement benefit the employees, consumers, and company’s productivity are B2B Sales, Theft Protection, Real-time Information Overlay, Entertainment, and Marketing, etc.

Challenges of AR and VR applications:

Although these immersive technologies are providing great experiences to the users and companies, still they have a long way ahead in becoming the most reliable technology. The following are the key challenges that are the hurdle to a virtual future:

To recapitulate

It is always good and refreshing to incorporate latest trends and technologies into our work environment. This enhances our productivity and efficiency in improving usage of the resources. To offer best services and products to the customers, it requires an immense amount of hard work and knowledge.

AR and VR offer broad benefits to the enterprises from healthcare sectors to aerospace sectors. The ongoing improvements in the performances are broadening the capabilities and opportunities of the applications based on AR and VR.

Seeing the above ways that are creeping into the enterprises, we think it is the right time for the strategists, marketing managers, operation leaders, and mobile app developers to make greater applications that are helpful for humankind.

Moreover, enterprises can hire a mobile app development company to develop an AR/VR based application for them to enhance their quality of services and products.

Hemendra Singh

My name is Hemendra Singh. I am a Director and Co-founder of The NineHertz, IT Consulting Company. I am having a keen interest in the latest trends and technologies that are emerging in different domains. Being an entrepreneur in the field of the IT sector, it becomes my responsibility to aid my audience with the knowledge of the latest trends in the market.

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