As a universally loved activity, travel is a popular blog topic, but the market is saturated and competitive.
However, if you’re based in a beautiful city like San Francisco which is also a brilliant base for adventures further afield, creating a popular travel blog is still possible –
Whether you’re a novice or a pro, you should view your blog as a business – and the main function of any business is to heal customer pain points.
So you can write as much quality content as you like about the cool places you’ve visited and the fun things you’ve done,but this will only get you so far.
If you want to attract a larger and loyal audience, your blog needs to be reader-focused,so write blogs that offer advice and solutions to travel obstacles and your audience will keep coming back for more.
It’s easy to fall into the trap of filling your itinerary with tourist hotspots that everyone raves about. However, you should balance out this with visits to lesser known places. This will help make your blog content stand out and establish you as a knowledgeable travel writer.
The best way to find out about places off the beaten path is to speak to locals, but if you’re not confident about doing this in person, download the Culture Trip app to read high-quality content produced by locals.
To further differentiate your travel blog, you need to keep an eye on your competition by reading other travel blogs. This way, you’ll be able to learn from their mistakes, model your blog around what works well for them and find gaps in the market which you can capitalize on.
Reading rival content also enables you to experience a blog from the perspective of a reader and this ability to empathize with your audience and publish fresh, useful content.
Your readers want to hear from an expert and the way to keep your expertise up is to travel. So you should constantly be on the move, seeking out new and exciting places.
If your schedule or budget doesn’t allow for lots of overseas adventures, consider a weekend break to a nearby city or a walk around your local area – what counts is that you’re getting about.
If you haven’t already, a good idea is to create an account on Skyscanner and sign up to travel alerts to help keep you inspired and motivated.
Getting to SFO airport
Keep your precious blogging devices safe and intact on your next travel adventure by driving to the airport. In you own car, with the windows down and a gentle breeze drifting by, your creative juices will soon start flowing. Remember to book parking too – you’ll find SFO Airport parking deals on Looking4.com.
That’s our list! Share your tips in the comments section.
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