Crafting a User-Centric Social Media Experience

The client saw an opportunity to create a decluttered social media application that allowed users to meet like-minded people and create communities based on their interests. The social media applications that are present in the market today do not focus on the quality of content. The client was keen on the quality of content and its validation from the other community users.

The client had the following requirements regarding the Application –

• User Control and Addiction:

  Existing social media platforms atomize user control, fostering an addiction to unverified, and potentially harmful information. The challenge was to regain control and empower users with a healthier digital experience.

• Content Validation and Monetization:

  The NineHertz team had to develop a platform centered around high-quality, inspiring content to counter the current trend of superficial engagement. The aim was to develop a system that ensures only verified, high-quality content and implement a unique content monetization feature to elevate the overall user experience.

• Advanced User Filtering:

  With the prevalence of fake accounts disrupting communities, the client wanted The NineHertz to develop advanced user filtering to ensure that only genuine individuals are active on the platform, safeguarding the integrity of the users’ network.

• Efficient Networking and Information Retrieval:

  The project required design features that improve networking by creating a smooth experience for users to organize roles, establish networks based on relationships, places, and interests, and receive real-time updates.

• Story Sharing and Media Management:

  This challenge included designing a user-friendly interface for quick image and video uploads, implementing efficient tag-based search functionalities, and ensuring a smooth live-streaming experience for interactive engagement with audiences.