Media Company Enhances Reach with Custom OTT Streaming App
- Mobile App
Enhancing Member Engagement and Streamlining Operations for a Leading UK Fitness Center Chain
The mobile app features automated entry, secure payment integration, health vitals tracking, personalized AI-driven workout and diet plans, virtual trainer assistance, and an integrated e-commerce platform for merchandise sales.
Industry
Fitness
Client Location
United Kingdom
Project Duration
18 months
Team Size
A Dedicated Team of 26 Professionals
Key Technologies
Android, iOS, AI, ML, IoT, Magento
Client Background
The client is a leading fitness center chain in the UK multiple locations nationwide, offering state-of-the-art facilities and a wide range of fitness programs. With a diverse membership base ranging from casual gym-goers to fitness enthusiasts, the Clients to enhance member engagement and streamline operations through advanced technology solutions.
Project Scope
Client required the development of a comprehensive mobile application to facilitate seamless member interactions and enhance user experience. Key project objectives included:
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Automated Entry System
Integration of an automated check-in system linked to membership subscriptions, allowing members to access facilities effortlessly.
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Payment Integration
Enable members to pay monthly and annual fees securely through the app, streamlining financial transactions.
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Health Vitals Tracking
Develop a mobile and wearable watch app to monitor health vitals (e.g., heart rate, calories burned) and sync data with the main app.
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AI-Based Features
Implement AI to provide personalized workout plans based on user vitals and workout patterns, suggest customized diet plans, and offer virtual trainer assistance.
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E-commerce Integration
Set up an e-commerce platform within the app to sell merchandise like workout outfits, protein powder, vitamins, and more.
Our Approach
We followed an agile development approach, collaborating closely with client’s team. Here are the key steps:
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Requirements Gathering
- Detailed discussions with stakeholders helped us understand their vision and requirements.
- We documented user stories, use cases, and acceptance criteria.
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Design and Prototyping
- Our UI/UX designers created wireframes and mockups for the app.
- Employed Agile methodologies for iterative development and quick adaptation to client feedback.
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Development Phases
- We divided the project into sprints, prioritizing core features first.
- Backend development included 3rd parties APIs integration.
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AI Integration
Leveraged machine learning algorithms to analyze user data (health vitals, workout history) and provide personalized workout plans and diet recommendations. Implemented a virtual trainer using NLP for real-time interaction and guidance.
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Testing and Quality Assurance
- Rigorous testing ensured a bug-free experience.
- We conducted usability testing with actual gym members to gather feedback.
Challenges Encountered
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Data Security
- Ensuring the security of personal health data and financial transactions.
- Compliance with data protection regulations was a priority.
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Integration Complexity
Integrating multiple functionalities and hardwares (automated entry, payment system, health tracking, e-commerce) seamlessly into a cohesive user experience.
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User Adoption
- Encouraging members to adopt and utilize all features of the app, especially AI-driven recommendations and e-commerce capabilities.
- Gamification elements (badges, challenges) were introduced to motivate users
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AI Model Training
- Developing accurate workout recommendation algorithms was challenging.
- We fine-tuned machine learning models using historical gym data.
AI Features Introduced:
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Personalized Workout Plans
- AI analyzes user behavior, preferences, and health data to create tailored workout routines.
- Dynamic adjustments based on progress ensure continuous improvement.
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Performance Tracking
- Users receive detailed performance metrics (e.g., calories burned, muscle groups targeted).
- Graphs and charts visualize progress over time.
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Virtual Trainer
- An AI-powered virtual trainer guides users through exercises.
- Real-time feedback ensures correct form and minimizes injury risk.
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Customized Diet Plans
- AI considers workout patterns, dietary restrictions, and goals to recommend meal plans.
- Nutrient balance and portion sizes are optimized.
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Customized Offers
- The app tailors promotions based on user preferences and behavior.
- Special discounts on merchandise encourage purchases.
Business Impact
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Increased Member Engagement
App adoption led to a 30% increase in member engagement through regular use of personalized workout plans and diet recommendations.
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Improved Retention Rates
JD Gym experienced a 25% decrease in member churn rate due to enhanced user satisfaction and personalized experiences.
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Revenue Growth
E-commerce sales through the app accounted for 15% of total revenue, with a 20% increase in average transaction value attributed to personalized product recommendations.
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Operational Efficiency
Automated entry and payment systems reduced administrative workload by 40%, allowing staff to focus more on member interaction and service.
Project Milestones We Achieved
| Milestone | Tasks | Timeline | Responsible |
|---|---|---|---|
| Project Initiation | – Define project scope – Stakeholder meetings – Resource allocation |
Month 1 | Project Manager, Fitness Center Management |
| Research and Analysis | – Conduct member surveys – Analyze feedback and data |
Months 2-3 | Marketing Team, Data Analysts |
| Strategy Development | – Develop engagement strategies – Plan operational improvements |
Months 4-5 | Strategy Team, Operations Team |
| Technology Integration Plan | – Identify technology solutions – Vendor selection and contracting |
Months 6-7 | IT Department, Procurement Team |
| Implementation Phase 1 | – Develop personalized workout plans – Design mobile app features |
Months 8-10 | Fitness Experts, IT and UX Teams |
| Implementation Phase 2 | – Deploy mobile app – Train staff on new systems – Launch automated scheduling system |
Months 11-12 | IT Department, Training Team, IT Department |
| Testing and Feedback | – Collect user feedback on new systems – Conduct usability testing – Make necessary adjustments |
Months 13-14 | Customer Support Team, UX Team, IT Department |
| Full Deployment | – Roll out final updates and systems – Full-scale member engagement campaign |
Months 15-16 | IT and Operations Teams, Marketing Team |
| Evaluation and Reporting | – Measure success metrics – Prepare final report – Present findings to stakeholders |
Months 17-18 | Data Analysts, Project Manager |
| Project Closure | – Conduct project review – Document lessons learned |
Month 18 | Project Manager, All Teams |
