Navigating the Evolution of Live TV Experience

Industry

FinTech (Banking)
Services

Software Development
Business Type

B2B
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Customer

The NineHertz team partnered with a leading Australian regional sports network for this project. The client is renowned for delivering authenticated coverage of various cricket series including the Test Series, ODI, and T20I Series, along with every practice and qualifying session.

Challenge

The client’s major pain point was with their existing mobile app, which only presented a web view, leading to low user engagement and retention rates. There was a need for a digital solution to increase end-user consumption, focus on UX, expand the digital footprint, and improve prospects for monetization.

The client lacked internal product and design teams, relying on The NineHertz to:

Coordinate project assets and lead discussions with third-party providers (Brightcove, Adobe).
Provide access to industry experts in media and streaming.
Demonstrate expertise in developing smart TV app interfaces.
Ensure seamless video streaming across multiple platforms.
Implement a structured system for speed, security, scalability, and performance in the media space.

Solution

Leveraged our online video cloud hosting expertise:

By utilizing our expertise in cloud hosting for online videos, we proposed an update to the infrastructure’s video settings. This allowed uninterrupted streaming for viewers while also achieving a top-notch viewing experience. Switching to third-party providers, such as Brightcove, allowed viewers to live stream on Chromecast, Roku, Apple TV, and Amazon Fire TV Stick.
Personalized user experience and improved content discovery:

An easy-to-follow UI with easy navigation, login, and a new look was developed to improve content discovery and personalize UX.
Digital Strategy Implementation:

A comprehensive digital strategy was implemented to improve end-user consumption, create an integrated digital experience, and maximize monetization avenues.
Structured System Implementation:

We created a structured system that focused on speed, security, scalability, and best performance in the media context.

Results & Impact

User Engagement and Retention:

The updated interface significantly improved functionality and the user-friendly design while contributing to an increase in user interaction. Users adopted the improved features, which resulted in more time spent on the app.
Digital Footprint Expansion:

The strategic content delivery created an outreach to a broader audience, resulting in increased visibility for the client across various digital channels.
Monetization Optimization:

The effective digital experience not only improved user engagement but also created new avenues for monetization. The optimization of monetization strategies contributed to a more financially sustainable model for the client.
Successful Third-Party Collaboration:

Efficient coordination with third-party providers, such as Brightcove and Adobe, significantly impacted the project. The successful integration of external services across various smart TV platforms, including Roku, Apple TV, and Amazon Fire TV Stick ensured a well-functioning ecosystem.