Elevating Handicrafts: A Journey of Digital Evolution
- E-commerce
Rebuilding Trust and Expanding Reach
- Industry
Logistics
- Services
App & IoT Development
- Business Type
B2C, B2B
- Consult our experts
Customer
The customer is a retailer of sneakers and streetwear and wanted to expand their business to a wider audience. The target audience is the young people who are tech-savvy and prioritise authenticity when purchasing products.
Challenge
There are several challenges faced by the client prior to the implemented solution. These are:
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Low Sales:
The company’s website was not user-friendly and had an outdated design. This made it challenging for visitors to navigate and discouraged them from getting involved, eventually impacting potential sales opportunities.
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Customer Trust:
The reputation for counterfeit products in the current online and offline market made it hard for users to trust online platforms.
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Inefficient Search and Recommendations:
Users were unable to find relevant products or services on the company’s website or application in real-time, leading to frustration and missed opportunities.
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Manual Process:
The manual paper-based system is proving inefficient, leading to data entry errors, operational inefficiencies, and a lack of real-time inventory data.
Solution
To meet the business needs, NineHertz proposed the following plan to the client:
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Revamped Website and Developed Mobile Application:
The revamped website and mobile app offered a seamless user experience, enhanced by a live chat feature and a product review section.
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Product Authentication:
To ensure that every product is genuine, a rigorous product authentication process was implemented. Users can access detailed product information and the authentication status by scanning a QR code or entering a serial number through the app.
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AI/ML-powered recommendation:
Utilize machine learning and AI algorithms to analyze customer data and identify patterns, recommending products that align with individual preferences and purchase history.
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Streamlined Automation and IoT Integration:
Using IoT devices and automation, the system updated inventory levels with each movement, reducing human error and delivering an up-to-date view of stock availability.
Results & Impact
The company has successfully positioned itself as a prominent player in the Indian market, gaining recognition for its commitment to authenticity and transparency. The integration of AI/ML technologies led to a significant increase in user engagement, with customers benefiting from personalised recommendations and a streamlined transaction experience. The company’s careful authentication process has helped to build trust with customers, making it stand out as a reliable and trustworthy platform in the industry. Furthermore, the implementation of streamlined automation and IoT integration has successfully reduced manual efforts and errors associated with the previous paper-based system, further enhancing operational efficiency.
Technologies and Tools
Technologies
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