Rebuilding Trust and Expanding Reach

Industry

Logistics
Services

App & IoT Development
Business Type

B2C, B2B
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Customer

The customer is a retailer of sneakers and streetwear and wanted to expand their business to a wider audience. The target audience is the young people who are tech-savvy and prioritise authenticity when purchasing products.

Challenge

There are several challenges faced by the client prior to the implemented solution. These are:

Low Sales:

The company’s website was not user-friendly and had an outdated design. This made it challenging for visitors to navigate and discouraged them from getting involved, eventually impacting potential sales opportunities.
Customer Trust:

The reputation for counterfeit products in the current online and offline market made it hard for users to trust online platforms.
Inefficient Search and Recommendations:

Users were unable to find relevant products or services on the company’s website or application in real-time, leading to frustration and missed opportunities.
Manual Process:

The manual paper-based system is proving inefficient, leading to data entry errors, operational inefficiencies, and a lack of real-time inventory data.

Solution

To meet the business needs, NineHertz proposed the following plan to the client:

Revamped Website and Developed Mobile Application:

The revamped website and mobile app offered a seamless user experience, enhanced by a live chat feature and a product review section.
Product Authentication:

To ensure that every product is genuine, a rigorous product authentication process was implemented. Users can access detailed product information and the authentication status by scanning a QR code or entering a serial number through the app.
AI/ML-powered recommendation:

Utilize machine learning and AI algorithms to analyze customer data and identify patterns, recommending products that align with individual preferences and purchase history.
Streamlined Automation and IoT Integration:

Using IoT devices and automation, the system updated inventory levels with each movement, reducing human error and delivering an up-to-date view of stock availability.

Results & Impact

The company has successfully positioned itself as a prominent player in the Indian market, gaining recognition for its commitment to authenticity and transparency. The integration of AI/ML technologies led to a significant increase in user engagement, with customers benefiting from personalised recommendations and a streamlined transaction experience. The company’s careful authentication process has helped to build trust with customers, making it stand out as a reliable and trustworthy platform in the industry. Furthermore, the implementation of streamlined automation and IoT integration has successfully reduced manual efforts and errors associated with the previous paper-based system, further enhancing operational efficiency.