We worked with a local entertainment partner that is into content distribution and digital media. It serves Southeast Asia and has an extensive library of web series, regionals, web series and live event content.
The basic streaming setup of the firm made it challenging to monetize its content library. With growing subscriber demand and competition, the company felt the need to evolve into a scalable, subscription-based platform to provide an improved viewing experience and maximize revenue. With the growing subscriber demand and competition, the firm felt the need to move towards a scalable and subscription-based platform to provide an improved viewing experience and maximize revenue.
The company witnessed a high subscriber churn rate of 18-22% due to buffering issues, poor content discovery, and limited payment options. At the same time, the conversion from free to paid users was as low as 4%. The reason was simply the absence of personalized recommendations and a frictionless paywall experience.
Moreover, the OTT platform was only accessible through mobile and web, leaving the audience available on smart TV, Roku, and Firestick untouched. There was no proper CDN integration, which affected the viewing experience of the audience in tier-2 and tier-3 cities. Also, the client lacked an efficient content management system that could manage ad placement, regional pricing, and content uploads.
The NineHertz builds a complete OTT ecosystem that can manage retention, monetization, and scalability from the ground up.
Our team developed a powerful subscription management system, which offers various subscription plans (freemium, premium, family plans, TVOD, AVOD).
The new system featured an AI-powered recommendation system that could analyze users’ viewing habits and behaviors to recommend content.
We developed a native app that can be run on iOS, Smart TVs, Android, Fire TV Stick, Apple TV, and Roku, and a responsive web app.
Time Analytics Dashboard: The new, custom-built content management system also includes an analytics dashboard, which gives insights into the behavior of subscribers, revenue trends, and churn predictions.
Significant results were witnessed within the 2 quarters of CMS implementation
The client had a 3x increase in subscription revenue in the 10 months of launch. At the same time, conversions were increased while churn rate decreased substantially.
The features like personalized recommendation, targeted trial offers, and frictionless paywall increased the conversion rate from 4% to 11%.
Monthly churn rate decreased from 20% to 7% with more engaging content discovery, better playback experience, and timely re-engagement campaigns.
CDN-backed streaming quality and expanded device support won the client 4.7M+ active subscribers, 38% of which were viewed on Smart TV.
