Belrose Diamonds

How Belrose Diamonds increased their sales with the help of NineHertz’s Marketing Strategies

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Stats So Far

71%

Increase in the conversion

99%

Growth in clicks

100%

Increase in organic traffic

About Us

Belrose Diamonds is a business that specializes in selling and creating stunning diamond. Belrose offer a wide range of highquality diamonds and beautifully designed pieces, including engagement rings, necklaces, earrings, and more. Their goal is to provide customers with exceptional service and help them find the perfect diamond piece for any occasion.

Belrose Diamonds is committed to offering a seamless online shopping experience, providing detailed product information, and ensuring customer satisfaction. With their expertise in diamonds and passion for craftsmanship, they aim to deliver exquisite diamond that captures the essence of elegance and luxury. Belrose core values of integrity and innovation, reflected in The Belrose Promise.

Our Approach

SEO

Belrose website demonstrated ‘too-general’ site navigation which was insufficiently marketing their Diamond Business. Using an in-depth keyword analysis and utilising research from the best-performing website in Belgium, India and UAE, we developed a strategy that encouraged specificity in their product categories.

This involved using on-page and off-page analysis, and a technical audit to ensure customers found value in their website and help them rank higher on Google search results.

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Paid Marketing – Social media marketing

Paid social media marketing on platforms like Facebook and Instagram has boosted Belrose Diamonds’ brand awareness rigorously. By running targeted ads, we have showcase their stunning diamonds, highlight their family legacy, and emphasize their commitment to ethical sourcing.

This enables them to reach a larger audience and attract more people to discover their offerings. This ensures that their ads are seen by the right people, increasing the likelihood of attracting potential customers who are genuinely interested in what they have to offer.

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Results So Far

100% Increase in monthly organic traffic

Thanks to our team who optimize the website’s elements such as Meta tags, Conducted keyword research, and ensure mobile-friendliness are essential. We have created highquality, engaging content related to diamonds, for SEO and shareable on social media. Thirdly, we have obtained reputable backlinks from relevant websites. Additionally, establishing a strong presence on social media platforms and engage with the audience t utilize paid social media advertising has helped drive organic traffic.

99% Growth in clicks

Several strategies have implemented by our Team. They have improved search engine optimization, visibility, Enhance page titles and descriptions to attract clicks from search engine users. Clear and compelling calls-to-action has encouraged users to click on various pages and engage with the website. Leveraging social media marketing on platforms like Facebook, Instagram, and Pinterest was essential. Promote the website’s content and encourage followers to click through to the website and implemented pay-per-click (PPC) advertising.

71% Increase in the conversion within 2 months

Team has implemented conversion-focused website design, conducted A/B testing to optimize elements, improved product descriptions and visuals, provided clear and compelling call-to-action buttons, offer discounts or promotions, enhanced customer trust through testimonials and reviews. We have simplified the checkout process, and utilize targeted email marketing to nurture leads and encourage conversions