Bajao Radio
How ASO helped Bajao Radio to increase their number of Playstore downloads?
About Us
Bajao Radio is a platform where you can hear various melodies, the only thing you need to do create your account and you are good to go.
The users are required to pick any particular state of their choice while registration and the program will get played accordingly. It is an online radio platform. People/Companies interested in paid promotions can contact us directly via WhatsApp or email.
Competitive Advantage gained through ASO
- Improved app visibility allowed Bajao Radio to stand out from competitors and attract more users searching for music streaming apps.
- ASO offers a cost-effective approach compared to paid user acquisition campaigns, resulting in higher return on investment (ROI).
- The optimization efforts put in place will provide long-term benefits, ensuring continuous growth in downloads and visibility.
Our Approach
Bajao Radio application was struggling to gain visibility and attract downloads on the Play Store and App Store. We introduced App Store Optimization (ASO) as the solution to increase app visibility and downloads.
ASO (App Store Optimization)
ASO involves optimizing various elements within the app store listing to improve its ranking and discoverability. We implemented the following strategies in ASO to help Bajao Radio to achieve their goals:
- Keyword research and optimization
- Optimized app title and description
- Enhanced screenshots and app icon
- Encouraged positive reviews and ratings
- Monitored and adjusted strategy
Results So Far
- Bajao Radio application experienced a significant boost in organic search rankings and appeared in top search results for relevant keywords.
- ASO resulted in a notable increase in downloads, attracting a larger user base.
- Positive reviews and ratings improved the credibility of the app and increased user trust, leading to higher user engagement and retention.
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