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At times, when viewers are highly impatient and have the tendency of giving up easily post searching a couple of pages. Catering the search functionality capable of understanding viewers’ behaviour, choices and habits to offer personalized suggestions, was one of the major challenges in front of our elite developers while developing a custom OTT platform.
Providing a seamless user experience across a range of devices is another challenge with the custom OTT platform development. Since gone are the days when people tend to consume all sorts of video content on a single device. Now the time has changed, and viewers look for hassle-free video streaming on devices like smart TVs, smartphones, tablets, laptops, desktops, game consoles, etc, all at once.
OTT platforms that provide online streaming services, it’s hard to say for them, which of their content will go viral and when this happens, viewers land on the platform in a large amount. Therefore, building a platform that can handle millions of requests at a time, without even slowing down or getting crushed, was one of the crucial tasks with the development of On-demand OTT Online Streaming Services.
As we all know, the OTT market is becoming more and more crowded (highly dense) each passing day. Therefore, if service providers want to attract and retain viewers to their platform, they need to deliver an impressive overall experience. i.e. providing viewer’s choice content would not be enough, they have to maintain a superior video quality and have a clear thought about the advertising content that it should be non-intrusive and easy to skip to play video.
The NineHertz incorporated on-demand OTT online streaming platforms with the following must-have features.
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