OTT Streaming Platform
OTT platforms provide a streamlined and easy way to stream media directly to your computer or device. Subscriptions to these services offer access to exclusive content, as well as popular series and movies from all around the world. The NineHertz helps you create high-tech video players, powerful analytics dashboards and monetization tools to create popular OTT Streaming Platforms like Netflix, Amazon Prime, and Disney HotStar.
- BA (1)
- Project Manager (1)
- Team Lead (1)
- Developers (5)
- Designers (2)
- QA Testers (2)
Of unstoppable work
Budget for completing the project
Our client is a leading media and entertainment company that offers video content through various channels. They wanted to develop an OTT (Over-the-top) app to expand their reach and offer a seamless viewing experience to their users.
Challenges Occurred While Developing OTT Streaming Platform
Enhanced Search Functionality
At times, viewers are highly impatient and have the tendency of giving up easily post searching a couple of pages. Catering the search functionality capable of understanding viewers’ behavior, choices and habits to offer personalized suggestions, was one of the major challenges.
Providing a seamless user experience across a range of devices was another challenge while developing OTT app. Since gone are the days when people tend to consume all sorts of video content on a single device. Now the time is changed, and viewers look for hassle-free video streaming on devices like smart TVs, smartphones, tablets, laptops, desktops, game consoles, etc, all at once.
Handling Millions Of Viewers At A Time
Live streaming platforms streaming platforms provide online streaming services, where multiple programs are viewed by multiple users at the same time. Therefore, building an OTT app that can handle millions of requests at a time, without even slowing down or getting crushed, was one of the crucial task.
Developing an OTT app requires a lot of technical expertise in terms of video encoding, streaming, and storage. The client didn’t have the in-house expertise to handle this and needed a partner who could help them in this area.
The client wanted to offer a seamless and intuitive user experience to their users, which required a lot of planning and design work.
We Proposed Solution For OTT Video Software
- After hours of brainstorming, our talented team of developers came up with a well-researched set of AI/ML algorithms that understands viewers’ choices and habits from previous searches and recommend a personalized range of video content to every single individual.
- Our development team resolved the issue of multi-device viewing by curating code in a format that can be accessed across multi-platform providing a similar viewing experience.
Technical Expertise: We provided the technical expertise required for developing an OTT app. Our team had extensive experience in video encoding, streaming, and storage, which helped us to deliver a high-quality app that met the client’s requirements. Here are some technical solutions for video encoding, streaming, and storage:
Video Encoding: Video encoding is the process of converting video files into a format that can be easily streamed or downloaded. There are different video encoding formats available, such as H.264, HEVC, and VP9. Some of the technical solutions for video encoding are:
- Video Encoding Software: There are several video encoding software available, such as Adobe Media Encoder, Handbrake, and FFmpeg, that can be used to encode video files.
- Hardware Encoders: Hardware encoders, such as those made by Blackmagic Design and Matrox, can be used for professional-level video encoding.
- Cloud Encoding Services: Cloud encoding services, such as AWS Elemental MediaConvert and Google Cloud Video Intelligence, provide scalable and cost-effective video encoding solutions.
Video Streaming: Video streaming refers to the process of delivering video content over the internet in real-time. Some of the technical solutions for video streaming are:
- Content Delivery Networks (CDNs): CDNs, such as Akamai, Cloudflare, and Amazon CloudFront, can be used to distribute video content to users in different geographical locations, reducing latency and improving the user experience.
- Adaptive Bitrate Streaming (ABR): ABR is a technique that adjusts the video quality based on the user’s internet connection speed. Solutions such as MPEG-DASH and HLS enable ABR streaming.
- Video Streaming Platforms: Video streaming platforms, such as Vimeo, Brightcove, and Kaltura, provide end-to-end video streaming solutions, including encoding, storage, and delivery.
Video Storage: Video storage refers to the process of storing video files in a secure and scalable way. Some of the technical solutions for video storage are:
- Object Storage: Object storage solutions, such as Amazon S3 and Google Cloud Storage, provide scalable and cost-effective video storage solutions.
- Network Attached Storage (NAS): NAS solutions, such as QNAP and Synology, provide a simple and efficient way to store and manage video files.
- Hybrid Cloud Storage: Hybrid cloud storage solutions, such as Backblaze B2 and Wasabi, provide a combination of on-premises and cloud storage, offering both cost savings and data redundancy.
Overall, these technical solutions provide a comprehensive solution for video encoding, streaming, and storage, allowing for high-quality and seamless video experiences for users.
- Content Management: We developed a custom content management system that allowed the client to easily manage their content library. This system included features such as metadata tagging, categorization, and search functionality, which helped the client to organize their content and make it easily accessible to the users.
- User Experience: We worked closely with the client to design a user experience that was both intuitive and engaging. We conducted user research to understand their needs and preferences, and then used this information to create a wireframe and prototype of the app. We also conducted user testing to validate the design and make any necessary adjustments.
OTT Solution: Key Features
The NineHertz incorporated on-demand OTT online streaming platforms with the following must-have features.
- Video Hosting It is the backbone of OTT platforms. One can opt for either local hosting or cloud hosting keeping their project objectives in mind.
- Multi-device Platform It is one of the must-have features if you want to grab an audience on a large scale. Accessibility of video content on an array of devices is a must ranging from a smartphone, laptop, desktop, tablet, etc.
- Video Player A personalized video player crafted for delivering an impressive user experience.
- Digital Rights Management (DRM) Considering delicate issues of digital rights and privacy, the DRM feature regulates the security of the OTT platform.
- IT Infrastructure A robust, flexible IT infrastructure ensures a better app performance when it comes to managing enormous video content and users at the same time.
- Robust Video API Video APIs are essential for an OTT video streaming platform since it allows users to integrate video streaming platform within their own cloud media environment.
- Chapter Markers The concept of chapter markers is simple. Using chapter markers one can define different sections within a video that can be demonstrated either via a dot or any other visible mark. By hovering the mouse over or tapping on these dots, users can see the title assigned to that segment of the video.
- Centralized Video Management System (CMS) This feature allows service providers to better store, organize, and distribute their content assets.
- SaaS or SaaP SaaS (software as a service) and SaaP (software as a product) – The former allows users to access systems on the cloud through connected devices while the latter allows users to host the platform on their own servers. Service providers can choose any option at their convenience.
- Video Monetization Model Three types of video monetization models are popular in the market. AVOD (Advertising-supported video-on-demand), SVOD (Subscription video-on-demand) and TVOD (Transaction video-on-demand). Service providers can choose any that best suits their business and generate revenue.
- Analytics A significant tool to track audience behaviour on the platform. It supports a lot to grow and scale your business.
- Built-in Video Marketing Solutions This feature allows content owners or distributors with placing ads to generate additional income.
- Payment Gateways Integration of top-notch and in use payment gateways enables content owners or distributors to generate income directly from the platform.
OTT Solution: Project Milestones We Achieved
First we sign the NDA with the client and after that we start gathering the relevant information for the app.Duration15 to 20 daysTeam MembersBusiness Analyst and QA
Our designers now start designing different app screens and wireframes to give seamless user experiences with a flawless look.Duration20 to 30 daysTeam MembersUI & UX Designers, BA
By using the latest technologies and tools, our expert app developers develop interactive prototypes that attract user’s attention.Duration40 to 50 daysTeam MembersExpert Developers, Designers, BA
In the final step, our QA team performs various analyses and validations to make sure that the app runs flawlessly.Duration15 to 20 daysTeam MembersQA, Developers, BA, Project Manager
The OTT app we developed for the client was a huge success. The app provided a seamless viewing experience to the users and allowed the client to expand their reach and offer their content to a wider audience. The custom content management system we developed allowed the client to efficiently manage their content library and make it easily accessible to the users. The intuitive user experience we designed helped the client to attract and retain users, and the app quickly became one of the most popular OTT streaming apps in the market.
Work Gets More Appreciation Than Words
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