OTT platforms provide a streamlined and easy way to stream media directly to your computer or device. Subscriptions to these services offer access to exclusive content, as well as popular series and movies from all around the world. The NineHertz helps you create high-tech video players, powerful analytics dashboards and monetization tools to create popular OTT Streaming Platforms like Netflix, Amazon Prime, and Disney HotStar.
Of unstoppable work
Budget for completing the project
Our client is a leading media and entertainment company that offers video content through various channels. They wanted to develop an OTT (Over-the-top) app to expand their reach and offer a seamless viewing experience to their users.
At times, viewers are highly impatient and have the tendency of giving up easily post searching a couple of pages. Catering the search functionality capable of understanding viewers’ behavior, choices and habits to offer personalized suggestions, was one of the major challenges.
Providing a seamless user experience across a range of devices was another challenge while developing OTT app. Since gone are the days when people tend to consume all sorts of video content on a single device. Now the time is changed, and viewers look for hassle-free video streaming on devices like smart TVs, smartphones, tablets, laptops, desktops, game consoles, etc, all at once.
Live streaming platforms streaming platforms provide online streaming services, where multiple programs are viewed by multiple users at the same time. Therefore, building an OTT app that can handle millions of requests at a time, without even slowing down or getting crushed, was one of the crucial task.
Developing an OTT app requires a lot of technical expertise in terms of video encoding, streaming, and storage. The client didn’t have the in-house expertise to handle this and needed a partner who could help them in this area.
The client wanted to offer a seamless and intuitive user experience to their users, which required a lot of planning and design work.
After hours of brainstorming, our talented team of developers came up with a well-researched set of AI/ML algorithms that understands viewers’ choices and habits from previous searches and recommend a personalized range of video content to every single individual.
Our development team resolved the issue of multi-device viewing by curating code in a format that can be accessed across multi-platform providing a similar viewing experience.
We provided the technical expertise required for developing an OTT app. Our team had extensive experience in video encoding, streaming, and storage, which helped us to deliver a high-quality app that met the client’s requirements. Here are some technical solutions for video encoding, streaming, and storage:
We developed a custom content management system that allowed the client to easily manage their content library. This system included features such as metadata tagging, categorization, and search functionality, which helped the client to organize their content and make it easily accessible to the users.
We worked closely with the client to design a user experience that was both intuitive and engaging. We conducted user research to understand their needs and preferences, and then used this information to create a wireframe and prototype of the app. We also conducted user testing to validate the design and make any necessary adjustments.
The NineHertz incorporated on-demand OTT online streaming platforms with the following must-have features.
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First we sign the NDA with the client and after that we start gathering the relevant information for the app.
Duration
15 to 20 days
Team Members
Business Analyst and QA
Our designers now start designing different app screens and wireframes to give seamless user experiences with a flawless look.
Duration
20 to 30 days
Team Members
UI & UX Designers, BA
By using the latest technologies and tools, our expert app developers develop interactive prototypes that attract user’s attention.
Duration
40 to 50 days
Team Members
Expert Developers, Designers, BA
In the final step, our QA team performs various analyses and validations to make sure that the app runs flawlessly.
Duration
15 to 20 days
Team Members
QA, Developers, BA, Project Manager
The OTT app we developed for the client was a huge success. The app provided a seamless viewing experience to the users and allowed the client to expand their reach and offer their content to a wider audience. The custom content management system we developed allowed the client to efficiently manage their content library and make it easily accessible to the users. The intuitive user experience we designed helped the client to attract and retain users, and the app quickly became one of the most popular OTT streaming apps in the market.
