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Unique Features Every Beauty App Should Have

Written by
Hemendra Singh on December 23, 2018
updated on: December 23, 2018
Unique Features Every Beauty App Should Have

We all want to look good. Be it trendy clothes or makeup, people always try new things and wish to bring out something unique. Similarly, there can be unique features in mobile application development. How about beauty app development?

There are applications for almost everything we do. From ordering food to conducting meetings with foreign clients, everything can be done with the help of mobile apps. If asked that which industry or sector does not use mobile applications, it will be very difficult to answer. The fashion industry has gained a lot of success in the mobile application field. There are various types of beauty applications in app stores and play store.

In this article, we are going to discuss unique features in beauty app development.

Popular beauty applications in the app store and play store.


This app is the one-stop solution for beauty related queries. Users can find the latest beauty trends in this app. The app also shows beauty tutorials by experts. Users can try beauty tricks at home after watching those tutorials. The best part about the app is that you can buy the products directly from the app.

Glam Squad:

The way you order food from the on-demand application, you can call vetted professionals to your house or requested location. The staff takes care of all beauty treatments like facials, manicure, pedicure, tanning, etc. The app serves in limited cities like new york city, Hoboken, LA, orange county, Washington DC, etc.

Plum Perfect:

Do you struggle in selecting colors that suits you the most? This is the most confusing situation for everyone. Trying different colors on your lips or nails and removing it everytime is a hectic task. Plum Perfect is the best app for you. Simply click a photo of yours and the app will suggest the best suitable colors of cosmetics for you. You can even buy the products.

Think Dirty:

Now this application has a very unique concept. It tells you about the toxic ingredients in the cosmetics. Depending on the level and percentage of toxic ingredients, users can decide which brand to use and which not.

Unique features that will help you in beauty app development.

  • Know your users:

Before giving any sort of beauty tips, you need to know your users. Ask all relevant questions to the users to offer the best beauty tips. The questions can include skin tone, the shape of the face, the color of eyes, the color of hair, etc. Then you can suggest the users what type of cosmetics can suit them.

  • Type of skin:

Depending on the type of skin, you can suggest cosmetics. Some people have oily skin. Such people can use oil clear cosmetics. Those who have dry skin can use moisturized cosmetics.

  • How about photos?

Allow users to upload a photo with a nude face. You can allow them to apply different shades of cosmetics in the photo. By doing so, users can select cosmetics without physically applying them.

  • Go organic:

Nowadays people are going organic. They just don’t want organic in food but also in cosmetics. There are a lot of cases where people suffer skin problems due to toxic ingredients present in the cosmetics. You can develop a mobile application that does not only sell products but tells you what level of toxic items are present in the cosmetic.

Whenever a user buys anything, he or she can simply scan the product and wait for the application to tell about the ingredients.

  • Personal stylist:

This is a dream of every girl to have a personal stylist. Ask Bobbi is a famous beauty app that helps users to get best for themselves. The application not only guides users properly but also offer personalization. Every user gets personalized suggestions. The application also offers beauty tutorials.

  • E-commerce:

There are some apps that are e-commerce apps dedicated to the beauty industry. If you are planning to develop one, do consider these features- offer users combos of cosmetics. If users are searching for the particular type of cosmetics, recommend them most related cosmetics.

Offer them cool discounts. Offer them a cool range of colors. Push notifications about the latest entries are very important. Allow them to give feedback on the form of reviews and ratings.

  • On-demand application:

If you are planning to develop an on-demand beauty app, consider these features- real-time services- Make sure you have enough staff to serve users when there is high demand. One click booking- Don’t make the process very lengthy. Keep it short.

Related Article: Guide to Developing an On-Demand App

Different schemes- The way you get different combos in food delivery app, offer such combos in on-demand beauty app. Allow users to track the staff. Allow them to give feedback on the form of reviews and ratings.


There are so many good ideas for beauty apps. Make sure you are using certain tools to make it stand different from other apps. Integrating augmented reality and virtual reality in the application can help a lot. AR and VR can allow users to experience the cosmetics.

Hemendra Singh

My name is Hemendra Singh. I am a Director and Co-founder of The NineHertz, IT Consulting Company. I am having a keen interest in the latest trends and technologies that are emerging in different domains. Being an entrepreneur in the field of the IT sector, it becomes my responsibility to aid my audience with the knowledge of the latest trends in the market.