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    30 Top Digital Marketing Agencies in USA (2024)

    Updated Date: October 23, 2024
    Written by Hemendra Singh
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    It is a common trend nowadays that a customer before buying any product, researches it online till the time he is fully satisfied. This indicates an unignitable necessity for any business to have a strong online presence if it wants to put its best foot forward.

    All this comes under online marketing and for that, you need either an in-house marketing team or an outsourced digital marketing agency in USA. This article is for those who are looking for the best digital marketing agencies in USA around the globe.

    We have compiled a comprehensive list of the 30 best digital marketing companies in united states that offer high-end services by using cutting-edge technology. So stay tuned and read the full article to get the maximum benefit.

    The job of a digital marketing services provider is to help a business (both product-based and service-based) streamline its online business operations by increasing its exposure among online customers and maximizing its revenue.

    A digital marketing company does it all – from launching effective campaigns to budget allocation and whatnot. As the world is becoming more digital, businesses must be ready to adapt themselves to this changing world to stay ahead of their competitors.

    Unlike in traditional marketing where the scope is limited, businesses must shift towards digital marketing to fetch the maximum out of the web world. This is where the role of a full-fledged digital marketers begins.

    The digital marketing sector is booming without a doubt. So why not make use of it and reap its benefits? But the problem is that there are thousands of digital marketers out there and you never know which one is right for you.

    But don’t worry as we have formulated a list of the best digital marketing firms and you can pick any of them to kick-start your business. The list is formed after an in-depth study and the information was compiled after analyzing multiple authentic sources. Therefore, you can completely rely on it.

    What is a Digital Marketing Company?

    A digital marketing company can help your business grow exponentially. The catch is that you need to put effort into finding the right company that aligns with your thought process and helps you achieve your goals in a cost-effective manner.

    The digital marketing industry is growing at a compounding rate. Reports predict that by 2025, the global digital marketing and SEO services market will grow to $83.7 billion. This means that every year the market will see many new players which will make it even more challenging for companies to find the right agency to work with.

    So what is the definition of a good digital marketing company? A good digital marketing company should understand the industry as a whole and be able to offer strategic insights on how to optimize a business in terms of performance. Further, it should be able to provide you with resources and tools for implementing the strategies effectively.

    Top 10 Digital Marketing Companies in USA

    Find the list of leading digital marketing services in USA providers.

    Company Founded On Location No. of Employees Ratings
    The NineHertz 2008 India, USA, UK, UAE 51 – 250 4.8/5
    SEO Brand 2002 USA 10 – 50 5/5
    Thrive 2005 Arlington, TX (United States) 50 – 200 4.9/5
    Ignite Visibility 2013 San Diego, CA (United States) 50 – 250 4.7/5
    Conklin Media\ 2009 USA 10 – 50 5/5
    WebFX 1996 Multiple locations in United States 250-999 4.9/5
    NinjaPromo 2017 London, United Kingdom 50 – 250 4.9/5
    MaxAudience 2009 Carlsbad, CA (US) 10 – 49 5/5
    Lounge Lizard 1998 New York, NY (US) 10 – 49 4.8/5

    30 Top Digital Marketers in United States

    digital marketing companies in usa
    Explore all top online marketing companies in USA in detail:

    1. The NineHertz: Best Digital Marketing Agency in USA

    The NineHertz is a full-fledged one-stop destination for all your digital marketing needs. The company has expertise in all areas of digital marketing including Social Media Optimization (SMO), Search Engine Optimization (SEO), and Backlinking. The company uses the latest tools and techniques to perform these tasks and that helps extensively in enhancing your online presence and performance.

    • Headquarters: Jaipur, Rajasthan, India
    • Min Project Size: $1000+
    • Core Services: Custom Digital Marketing Services, Web Design and Development, Paid Marketing, Local and International SEO Services, Outreaching and Influencer Marketing, Content Marketing, and more.
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    2. SEO Brand

    SEO Brand is a famous digital marketing agency that is behind some of the renowned global brands like The Ritz Carlton, Uniden, and Wills Eye Hospital. The point that makes them unique from others is their approach where they start with the end user of the service and go back to scratch to diagnose the entire customer journey from head to toe. All this is performed before entering into any actual marketing.

    • Headquarters: Florida, United States
    • Min Project Size: $1,000+
    • Core Services: Web Design and development, Social Media Marketing, Keyword research, Email Marketing, Amazon EDI, Search Engine Optimization, and more.

    3. Thrive Internet Marketing

    The next candidate on the list is Thrive Digital Marketing Agency – a pioneer in the field of Internet marketing. This full-service digital marketing company offers online marketing services at the global level. Its main aim is to utilize the internet’s potential to the maximum so that it helps your business to get more customers and in turn more growth.

    • Headquarters: Arlington, Texas (US)
    • Min Project Size: $5,000+
    • Core Services: Social Media Marketing, Pay per click, Graphic Designing, Email Marketing, and SEO.

    4. Ignite Visibility

    For more than 20 years Ignite Visibility has been making a mark in the IT sector with its comprehensive digital marketing services. It is a leading digital content and marketing agency that helps businesses in delivering high revenue-oriented and lead-generating marketing strategies.

    • Headquarters: San Diego, CA (US)
    • Min Project Size: $1,000+
    • Core Services: Paid Advertising, Social Media Marketing, Email marketing, Pay-per-click, SEO, and more.

    5. Conklin Media

    Conklin Media – yet another leading digital marketing agency whose trademarked process helps in creating revenue generation strategies and marketing plans for small, medium, and large scale business enterprises who are keen to grow their businesses. They treat every client differently with a different approach and that’s the reason their tailor-made services always create an impact digitally.

    • Headquarters: Lancaster, PA (US)
    • Min Project Size: $5,000+
    • Core Services: Web Development, Web design, PPC Management, Paid Instagram/Facebook Ads, Lead Generation, and more.

    Also Read: Digital Marketing Companies in India

    6. WebFX

    WebFX provides a full range of digital marketing solutions, from copyrighting to marketplace advertising, despite its popularity as an SEO agency. As far as awards and rewards are concerned, this firm has always been an eye-candy among famous tech review platforms such as GoodFirms and Clutch. When it comes to pricing, the company is quite transparent and you will never find any discrepancy in what they say and what they preach.

    • Headquarters: Harrisburg, PA (US)
    • Min Project Size: $1,000
    • Core Services: SEO, Content Marketing, Pay Per Click, Social Channel Management, Web Design and Development Services

    7. NinjaPromo

    NinjaPromo is a top-notch digital marketing company in USA that mainly covers two industries – Crypto and Fintech. The company possesses a wealth of knowledge in both these sectors and maintains an excellent track record. It has achieved multiple awards and has a strong and loyal client base. Lastly, NinjaPromo has diversified itself in multiple locations around the globe including USA, Dubai, and Lithuania.

    • Headquarters: London, United Kingdom
    • Min Project Size: $5,000+
    • Core Services: Email Marketing, paid social and media, SEO, Video production, community management, mobile app development, and Blockchain.

    8. MaxAudience

    MaxAudience showcases itself as a strategic brand and marketing consulting agency that offers a wide range of services to multiple industries including healthcare, finance, fintech, education, and real estate. They have expertise in multiple domains including design, development, digital strategy, social media marketing, and so on.

    • Headquarters: Carlsbad, CA (US)
    • Min Project Size: $5,000+
    • Core Services: Search Engine Optimization, Email Marketing, Social Media Marketing, Web Design and Development

    9. SEO Discovery

    The next on the list is SEO Discovery, a promising USA-based digital marketing agency that has roots in other parts of the world as well. The company is well-versed in providing digital marketing and local SEO services at affordable prices. You get all sorts of services under one roof – right from digital consultation to strategic digital marketing campaigns. They have an in-house team of well-qualified digital marketers, experts, and social media managers who know how to get a complicated task done effectively.

    • Headquarters: Mohali, Punjab, India
    • Min Project Size: $1,000+
    • Core Services: Social Media, Public Relations, SEO, Content Management.

    10. Lounge Lizard

    Talking about web and web designing, how can we not mention this best SEO company in New York city called Lounge Lizard. At the core, they are a team of efficient and skilled web designers who are capable enough to create intuitive, scalable, and seamless websites that help you gain and retain customers to grow your business.

    • Headquarters: New York, NY (US)
    • Min Project Size: $25,000+
    • Core Services: Pay-per-click, SEO, Web Design and Development, Marketing Consultation, and more.
    Need Help with Digital Marketing?

    Grow Your Business 10X

    Request A Free Quote

    11. Lets Nurture

    Lets Nurture is an USA Digital Marketing Agency, but its offices are situated in multiple countries. The company has over 500 clients worldwide and has delivered thousands of projects to date. It believes in creating end-to-end solutions by using cutting-edge technology and goes beyond just digital marketing solutions.

    • Headquarters: Ahmedabad, Gujarat, India
    • Min Project Size: $5,000+
    • Core Services: App Marketing, App Development, SEO, Design and Development

    12. Boostability

    Boostability is a leading digital marketing firm that offers custom digital marketing services at affordable prices. It produces scalable marketing and SEO solutions that drive success and business growth in no time. This German company is trusted by some of the leading businesses in Germany due to its credibility and longevity. That’s not all, the company also produces amazing web development proposals, helping clients in landing better opportunities.

    • Headquarters: Berlin, Germany
    • Min Project Size: Undisclosed
    • Core Services: SMB Solutions, link-building services, website development

    13. SEO Plus

    SEO Plus ranks among the emerging digital marketing companies in USA that provide Canadian and non-Canadian clients with scalable marketing and SEWO solutions. The company has also won several awards as a recognition of its competence and expertise. SEO works quite transparently and delivers results in real-time.

    • Headquarters: Ottawa, Canada
    • Min Project Size: $1,000+
    • Core Services: Pay-per-click, SEO, paid ads management, digital marketing

    14. One Egg Digital

    One Egg Digital is an award-winning digital marketing agency in USA that uses seamless communication and transparency for building business relationships. They are loaded with a vibrant team of young and well-qualified digital marketers who bring creativity and innovation to their craft and produce results in real-time. The company follows a result-driven approach where they go step by step to solve the pain problems of their customers.

    • Headquarters: Sydney, New South Wales, Australia
    • Min Project Size: $5,000+
    • Core Services: Pay-per-click, SEO, email marketing

    15. Dream Theory

    Dream Theory is a one-stop solution for your digital marketing needs. They rank among the top digital marketing agencies in the USA and won several awards in the past. If you are running a business then you can hire their creative digital marketers and web designers who will work day and night to give you the desired results. Majorly, the company works in the healthcare sector.

    • Headquarters: New York, USA
    • Min Project Size: $1,000
    • Core Services: Search Engine Optimization, Creative Branding, Social Media Marketing, and more.

    16. Studio Mosaic

    Studio Mosaic is a leading digital marketing company in USA that works with the latest tools and technologies to give growth-oriented results. This growth-focused company has a team of skilled app developers who have launched and promoted more than 500 apps globally. All aspects concerning app store promotions are covered by this firm such as App Store Optimization, Online PR, App Install Campaigns, and Social Media Marketing.

    • Headquarters: Delhi, India
    • Min Project Size: $1,000+
    • Core Services: App Store Optimization, app promotions, app preview video, localizations

    17. NoGood

    NoGood is a team of skilled experts and growth hackers who help businesses in unlocking their highest potential. The company has worked with some of the iconic brands around the globe, all thanks to its professionals, innovators, and data scientists who have worked day and night to flourish the businesses. NoGood offers a full marketing funnel that helps scale startups and enterprises in the B2B, SaaS, and DTC spaces. TechCrunch has also mentioned NoGood as a “Verified Growth Marketing Expert Agency”.

    • Headquarters: New York, USA
    • Min Project Size: $5,000
    • Core Services: Social Media ads, SEO, SEM/PPC, Video marketing, email marketing and more

    18. Disruptive Advertising

    Disruptive Advertising is an award-winning digital marketing agency that assists businesses in connecting to their target audience. Firstly, it identifies where the gaps are and makes appropriate strategies to conquer them in real-time. Their team of experts is capable enough to create and execute brand strategies via dynamic digital marketing. The company is known for offering a seamless and intuitive website experience with no goofy landing pages or over-the-top clumsy bullshit. They believe in delivering what is required and that’s the reason you get to see the desired results.

    • Headquarters: UT, United States
    • Min Project Size: $5,000
    • Core Services: Paid Advertising, PPC, Lead Nurture Marketing

    19. iSynergy

    iSynergy is yet another promising company working in the area of dynamic digital marketing. Their core team can be referred to as a crew of quirky professionals who are creative, data-driven, and ever-ready, to take up all sorts of challenges in the path of digital marketing.

    • Headquarters: Canfield, United States
    • Min Project Size: $5,000
    • Core Services: Branding, Digital Transformation, Social Media Marketing, Branding

    20. Mighty Citizen

    Mighty Citizen, is yet another renowned digital marketing firm that majorly caters to universities, non-profit organizations, government bodies, and international non-governmental organizations. It merges data with human-catered designs and formulates creative strategies that help businesses drive growth and prosperity. The digital marketing team of Mighty Citizen is making continuous efforts by taking up projects from concerns that contribute directly toward the betterment of society.

    • Headquarters: Austin, United States
    • Min Project Size: $50,000+
    • Core Services: Branding, Research, Digital Transformation, Content Marketing

    21. Single Grain

    Single Grain, a multi-dynamic digital marketing agency based in the USA helps companies in the areas like e-commerce, education, SaaS, and Web3. The team of marketers working in Single Grain are passionate individuals who strive hard to get result-driven solutions to businesses. This helps the businesses to fetch maximum return on investment. The agency has classified experts in domains like SEO, paid media, social media marketing, and so on.

    • Headquarters: USA
    • Min Project Size: $10K
    • Core Services: Conversion Rate Optimization, SEO, Digital Strategy, Paid Search

    22. TemplateMonster

    TemplateMonster is a digital marketplace where you can purchase themes from Shopify and WordPress. The company was incorporated in 2002 with an aim to simplify the process of website making. 2018 was the year in which the company launched its service center offering a wide range of digital marketing services to help its clients launch robust web projects.

    • Headquarters: Brooklyn, New York, United States
    • Min Project Size: $149
    • Core Services: turnkey website development, website installation and customization, online store setup, graphic designing, social media management, and so on.

    23. The Bigger Boat

    The Bigger Boat is a team of quirky professionals and experts who are well-versed in their craft and they know the nitty-gritty of modern-day digital marketing. The company is generating a lot of smoke in the industry with its way of dealing with the challenges that come up in modern day digital marketing.

    • Headquarters: Mirfield, York, United Kingdom
    • Min Project Size: $10,000+
    • Core Services: Performance Marketing, Design, Development, Social Media Marketing, Email Marketing, and many more.

    24. Wow-How Studio

    With offering marketing services at the beginning, the company gradually introduced itself as a full-fledged IT company that works in the digital marketing landscape. The services offered by the Wow-How Studio include Game Designing, Graphic Designing, Video Production, AR and VR services. The services offered by the company can help extensively by enhancing user engagement and can even improve the session duration of your website, blog, or social media page.

    • Headquarters: San Francisco, United States
    • Min Project Size: $5,000+
    • Core Services: Animation, Graphic Designing, Video Editing, Post-production

    25. Parrot Creative

    Everybody knows Parrot Creative the digital marketing company in USA that specializes in creating WordPress Websites and e-commerce stores. The agency is well versed in handling multiple web-based projects at a time, be it a simple web page or a complex web application. On top of that, the company makes use of analytics beautifully to drive the best results for its clients.

    • Headquarters: Bristol, United Kingdom
    • Min Project Size: $6,800+
    • Core Services: WordPress Development, E-commerce Development, Web Designing

    26. Megaphone Marketing

    Megaphone Marketing ranks among the top-tiered digital marketing firms in Australia. The agency uses the latest tools and frameworks to frame modern strategic digital marketing campaigns for its clients. Every month Megaphone Marketing generates more than $100 million in revenue for its clients. If you want to win the digital game in a real sense, then avail custom marketing services from the tech experts of Megaphone Marketing. These digital strategists can create awesome social media campaigns, email marketing campaigns, and all other content creation methods to generate leads.

    • Headquarters: Cremorne, Australia
    • Min Project Size: $1,000+
    • Core Services: Lead generation, social media marketing, content marketing, email marketing, and many more

    27. 2h Media

    The next award-winning digital marketing agency is 2h Media based in Canada. The company believes in making strong business relations through seamless communication and utmost transparency in the workflow. The company mostly caters to non-profit organizations, small local businesses, and government bodies. You can contact them if you have just started your business and looking for a reliable and cost-effective digital marketing partner.

    • Headquarters: Guelph, Canada
    • Min Project Size: Undisclosed
    • Core Services: Web Development, E-commerce Development, digital advertising, film and photography

    28. Wolfgang Digital

    Wolfgang Digital is a leading digital marketing agency that started with an interesting story. The owner of the company Alan appeared for an interview on Google and got rejected. He then started an agency called Wolfgang Digital which is now serving clients all over the world by providing high-end digital marketing services at competitive prices. As far as the awards and recognitions are concerned, it has been given the status of Google’s #1 Search Partner along with the #1 Shopping Partner in EMEA.

    • Headquarters: Dublin, Ireland
    • Min Project Size: $1000+
    • Core services: SEO, Email marketing, Development and design, Content marketing, and more

    29. Delante

    Technical SEO services provided by Delante have helped several businesses to drive organic traffic to their web pages leading to maximum sales. The company is enriched with passionate marketing experts who are available 24×7 for their clients to take their business to the next level. Delante also encourages its customers to make use of organic listings and Google ads for faster scaling.

    • Headquarters: Kraków, Malopolskie, Poland
    • Minimum Project Size: $1000+
    • Core Services: Keyword research, Social Media Marketing, SEO, Content Marketing

    30. EngineerBabu

    EngineerBabu is the product of some of the genius minds of University who wanted to make it big in the tech industry. The company aims to solve the problems of businesses by providing them with world-class digital marketing and SEO services. They believe that organic marketing is the core of digital awareness, hence they focus on increasing the organic traffic of their clients. Because the company has a successful track record, it is an eye candy for most the modern day businesses and startups.

    • Headquarters: Indore, Madhya Pradesh, India
    • Minimum Project Size: $10,000+
    • Core Services: Branding, Recruitment Outsourcing, Product Development, Search Engine Optimization and more.

    How to Hire a Top Digital Marketing Agency in USA?

    best Digital Marketing agency
    Hiring a top digital marketing agency is a tedious and time-consuming task. So here are the main factors that will help you while choosing your digital marketing partner:

    1. Cost

    Initially, the most important thing to discuss is the budget. Get everything related to cost on the table before getting into an agreement with a digital marketing firm. Keeping your budget in mind, ask them their price and finalize things only in the case when your budget aligns with the pricing. Initially, you can ask them for a quote and compare their prices with the other firms in the market that are offering the same services. Always remember, that expensive does not always mean good, so go with a company that suits your budget and aligns with your thought process. Here is an ultimate guide on how much does digital marketing cost.

    2. Reviews

    Any digital marketing agency, which has there in the business for a long time must have gathered a lot of eyes within its timespan. So it’s evident that a lot of people have to say something about the company as feedback. This feedback in technical terms is also called a review or rating. No matter which company you partner with, always check its reviews by its past clients as it will give you good insights about the company and its way of working. Try to talk to those clients if possible and ask them about the nitty-gritty details of the company to frame your decision wisely.

    3. Years of Experience

    Experience means skills and more skills means better results. We can all agree that experience always gives you an edge over others as it is an indicator that you have worked in that particular area so you know all the necessary details related to that job. Always give preference to the company having more experience as compared to a newbie as you are investing your time and money and your reputation is at stake. Therefore, you can’t take risks by outsourcing your crucial task to an amateur.

    4. Support and Maintenance

    Merely developing an app or a product is not enough, the real job starts after that. Choose a company that is there with you at every walk of life like a steady rock. Some agencies are so materialistic that they just want the money and they never look back as soon as you fill their pockets. Beware of such scammers and choose your company wisely. Always prefer a company that offers seamless communication and support services pre and post-launch so that they handle all the time-consuming tasks and you can focus on your core areas.

    Digital Marketing Agencies in USA (Services)

    digital marketing services
    The different types of digital marketing services are as follows:

    1. SEO Services

    SEO or Search Engine Optimization is a tool used for optimizing your website so that it appears at the top of search engine result pages. Further, it also helps in increasing the organic traffic of your website. There are three types of SEOs:

    1.1. On-page SEO

    All your website’s visual stuff comes under on-page SEO. Under this, you majorly perform things like searching keywords to understand the amount of search volume related to that particular keyword. This way a site owner can understand the queries of its audience and offer desired results.

    1.2. Off-page SEO

    All the activities that are performed off the page come under this. Backlinking is an effective way you can enhance the ranking of your web page on search engines like Google and Bing. Backlinking helps in generating link juice that drives more traffic to your web page.

    1.3. Technical SEO

    This takes into account the backend part where all the code is being written. This includes adding Meta tags to your website, CSS minimization, compressing images, data restructuring, and many more. All these activities greatly help in improving the loading speed of your web page.

    2. Email Marketing Services

    Under email marketing, you send marketing emails to your current and potential clients for business growth. A good example can be a newsletter that you can send and people can read to get aware of your brand and product in a deeper sense. People can sign up for it and get regular updates and reminders.

    Email Marketing is still a powerful way to generate leads and convert them into sales because no matter how busy a person is, he still takes some time out to read emails. Many digital marketing firms offer customized email marketing services for enterprises.

    3. Social Media Marketing Services

    We simply cannot ignore the significance of social media in this era where the use of smartphones and the internet is predominantly noticeable. Business promotions on social media channels like Facebook and Instagram are a fantastic way to generate leads and increase brand awareness. All of this helps extensively in maximizing a web page’s traffic.

    The overlapping nature of social media marketing with other forms of marketing makes it an eye candy for modern digital marketers. There are multiple famous social media channels where you can promote your product/service such as Pinterest, Facebook, Twitter, YouTube, Snapchat, and more.

    4. Pay-Per-Click Advertising (PPC)

    Pay-Per-Click marketing revolves around driving traffic to your website by paying the publisher, every time someone clicks your online advertisement. You can also refer to it as a paid SEO version. A good example can be Google ads which is a popular PPC method. Other mediums under this category include Facebook paid ads, Twitter ad campaigns, LinkedIn Paid Ads, etc. There is a lot of similarity between Search Engine Marketing and PPC.

    5. Content Marketing Services

    The next type of digital marketing service is called Content Marketing which involves creating and promoting engaging content to generate leads and maximize sales. As far as the content type is concerned, the list is quite long. Various forms of content such as videos, blogs, social media posts, and infographics – all of this and much more come under this category.

    The reason why we say that content is king is because it is the primary force that drives organic traffic to your website. If a business wants to get the best results then it should identify its target audience as early as possible. On one hand quality content helps in getting user engagement and on the other, it helps in making sales.

    Conclusion: Online Marketing Agencies in USA

    In the end, we just hope that the information given by us will be of great benefit to you. It cannot be denied that digital marketing has the potential to take any business to new heights. But if a business still does not adopt it and fails, then the fault lies with the business and not with the product of that business. Our advice to you is that if you do any business or are going to do it in the future, then digital marketing can prove to be a milestone for you. You can choose any of the given companies from the list and take your business digital. All the very best!

    FAQ’s on Digital Marketing Companies in United States

    1. What Do You Mean by Digital Marketing?

    In simple words, digital marketing involves all those techniques and tricks that involve using digital networks and social media platforms to create brand awareness to ultimately generate leads.

    2. Can You Name Some of the Types of Digital Marketing?

    Some of the types of digital marketing are as follows:

    • Search Engine Optimization (SEO)
    • Pay Per Click (PPC)
    • Social Media Marketing
    • Content Marketing
    • Influencer Marketing
    • Email Marketing, etc

    3. Why Digital Marketing is So Important for Businesses?

    With the rise of the internet and smartphones, more and more people are spending time over the internet via smartphones and desktops. This is a great opportunity as it has opened a doorway of opportunities for businesses where they can sell their products by reaching their target audience. Therefore, having a strong online presence is very important for any business in the current scenario. This is where digital marketing comes into place, as it helps reach the right audience at the right time and at the right price.

    4. What is the Scope of Digital Marketing?

    As the accessibility of the internet is so cheap and easy nowadays, the use of digital marketing is very easy unlike in the earlier times. Today, every business can make use of digital marketing and promote its brand by spending very little money. The reason why digital marketing is getting popular is because on one hand it is affordable and on the other, it is very effective and hits the right chord. All these points indicate that there is no looking back for this promising sector and with time it will only grow bigger and stronger.

    Hemendra Singh

    My name is Hemendra Singh. I am a Director and Co-founder of The NineHertz, IT Consulting Company. I am having a keen interest in the latest trends and technologies that are emerging in different domains. Being an entrepreneur in the field of the IT sector, it becomes my responsibility to aid my audience with the knowledge of the latest trends in the market.