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Why are Chatbots the Future of Marketing and Business Automation?

Updated Date: November 15, 2022
Written by Hemendra Singh
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In this digital world, we came across different platforms whether web development, mobile app development or others to put your business in front of the global audience. When web development was in trend, businesses were approaching web development companies to create a responsive website so that it could perform better even on the mobile phone.

But, the increased use of smartphones across the globe, shifted business owners focus on mobile app development. Initially, for the native app development and now cross-platform app development services are in high demand. Because it enables app developers to write a single code base to run on both the Android and iOS platforms.

But this tech world is never going to stop, it keeps on evolving and we are seeing a new user interface in the market and that is conversational AI or can say chatbots which will let you connect people for your products and services. If you are planning to develop chatbot for your trade, there are several chatbot development companies you can trust for your chatbot development need.

Let’s know more about chatbots, their working and how using chatbots are beneficial in business?

What are Chatbots?

Chatbots are AI based computer programs that answer customers queries on behalf of your sales assistant using text and audio methods. It automatically responds to your messages sent through a website or applications using information from databases or AI algorithms that learn through user experience over time. Chatbots are used by businesses in dialog systems to acquire customer information and provide service to them.

Also Read: Are Chatbots really the Future of Web Development?

Top Chatbot Trends Businesses to look out in 2020

As we all know Artificial Intelligence is the backbone of chatbots and the increased use of AI for customer experience in a couple of years will raise the chatbot trends for business in 2020.

According to the Gartner report, the chatbots and virtual assistants will be used respectively by 47% and 40% of the organizations. Diverse industries are already using chatbots to provide a top-end customer service and improved customer experience. With the introduction of chatbots, the communication methods with customers and prospects have completely changed. Currently, the chatbots are being used for the prospects like human resources, lead generation, customer engagement, customer service, and more.

Out of the upcoming range of chatbot trends, these are a few which will help your business to grow to the next level. Kindly have a look.

1. Chatbots will be more intellectual like a human

Yeah, it’s pretty sure that chatbots will be the driving force of business communications. And the businesses are trying their level best to make chatbots more intelligent like humans, considering customer expectations in mind. They are putting best of their efforts to construct chatbots which can understand conversations and customer intent as well. And it can only be done with the assistance of artificial intelligence development, machine learning development and natural language processing.

2. Chatbots assistance to increase in contact centres

Well, the call centres across the world are already making use of chatbots, virtual assistants, messaging and other technologies to assist customers. There bots perform activities like changing a password, scheduling an appointment, requesting a balance and other without any human interaction. In addition to this, the implementation of conversational chatbots reduces customer service costing by up to 30% (Chatbots Magazine) and offers 24/7 support.

3. Messaging platforms with strong bot capabilities

As stats describe that 68% of customers find messaging is the best way to stay tuned with businesses.
Businesses are adopting messaging platforms to improve branding and offering the best customer service. Because it attracts buyers to shop online with the support of chatbots. Also, these platforms help businesses in increasing customer engagement and develop customer loyalty with strong bot capabilities and approaches for various business functions.

4. Voice bots are gaining popularity

With the improved accuracy and added services, voice bots are gaining popularity and becoming mainstream. For example- Google Allo, it is a messaging app that works with Google Assistant to interact with users. It replies either via texting or replying to queries means it utilizes both voice and text-based interfaces. Conversational user interface (CUI), i.e, the use of both text and voice, is the reason behind it becoming a trend in 2020 to access digital services across industries.

So any industry you belong to, you can also make use of chatbots for offering the best customer service and superior customer experience. If you want to develop chatbot specific for your business, you can consider us, the best chatbot development company in India

How do Chatbots Work?

Whenever you message a chatbot for your requirement, simply it scans your input query for keywords. Further, it finds an appropriate answer to your query by matching keywords, or your wording pattern, from the database.

However, with the advancements in the field of artificial intelligence, you can witness chatbots which use natural language processing systems (NLPs) to offer a more “conversational” experience for customers.

In the modern customer service environment, the use of such advanced chatbots being increased and messaging such chatbots will give you an experience that you are communicating with a sales assistant. Not only it boosts customers experience but also builds brand loyalty among customers, which results in the growth of your business.

Advantages and Disadvantages of Native and Cross-platform Chatbot Development Approach

Native Chatbot Development


  • The native chatbot development process is similar to the native app development process.
  • You create a chatbot for a single platform and optimize it accordingly.


  • Native chatbot development costs quite high and keeps on increasing due to including process like development, updating and maintenance.
  • It consumes more time and resources because each chatbot comes with different qualities and uses different APIs.
  • User experience with native chatbot development remains different for the same product on different platforms.

Cross-platform Chatbot Development


  • Cross-platform chatbot development is similar to cross-platform app development, you have to write code just for once.
  • The cross-platform chatbot gives you similar experience everywhere that supports cross-platform APIs.
  • These chatbots are simple to create, update and maintain.
  • Developers do not need to put extra efforts to build such chatbots.


  • Use of third-party platforms for cross-platform chatbot development can be the wrong approach. Because it does not provide you with controls over updates, downtime and operations.
  • There are chances, you have to compromise over a few of its features due to optimization if you use it over different platforms.

So before choosing for chatbot development from the mentioned platforms, consider your business requirements first and then consult a chatbot development company for chatbot development.

Benefits of Using Chatbots in Business

In this modern customer service environment, chatbots play a vital role to grow your business and its value is going to increase in the coming future. So have a look at the benefits of using chatbots in business.

  1. AI chatbots provide 24X7 support for your company.
  2. They can perform repetitive and mundane tasks like answering emails and the same questions in a much better way than humans because they never get tired.
  3. Chatbots can answer questions of several customers at the same time and direct them to the relevant person in no time.
  4. Chatbots nowadays have become that advance that customers can request a “call back” when a sales assistant becomes available.
  5. Chatbots support saving a good share of a company’s money by eliminating employees who perform repetitive tasks.
  6. Saves time, so that employees can focus on important and creative tasks. Consequently, your business will grow and earn more profit.


In any industry, serving customers with products and services does not define a business. But providing support at the time of purchase and after-sales is the key to grow your business. And to perform such tasks, chatbots are the best options.

Since they can be available 24/7 and perform repetitive and mundane tasks like answering emails and queries of the customers without getting tired. So in the modern customer service environment, chatbots are the future of marketing

And the advancements of technologies like AI, Machine Learning and Natural Language Processing, has made chatbots so efficient and productive. Even sometimes, you won’t be able to understand that you are communicating with a human being or a chatbot.

So if you are willing to grow your business and want to go with the trend, I suggest you create a chatbot of yours. To build a chatbot you can contact The Ninehertz, a leading chatbot development company among others.

Hemendra Singh

My name is Hemendra Singh. I am a Director and Co-founder of The NineHertz, IT Consulting Company. I am having a keen interest in the latest trends and technologies that are emerging in different domains. Being an entrepreneur in the field of the IT sector, it becomes my responsibility to aid my audience with the knowledge of the latest trends in the market.