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How to Create an App Like Netflix? – Development 2023

Updated Date: November 20, 2023
Written by Hemendra Singh
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The video streaming industry has grown exponentially in recent years, with a host of new video streaming services entering the market. This has been driven in part by the widespread adoption of smart TVs and video streaming apps like Netflix, Amazon prime video, Hulu and Disney+. As a result, the video streaming industry is now worth billions of dollars and is expected to continue to grow in the coming years. In this guide we will explore how to create an app like Netflix in scratch.

This rapid growth has led to fierce competition between video streaming platforms, with each platform trying to win video streaming market share. In order to succeed in this competitive environment, video streaming platforms need to offer a superior user experience and a robust selection of content. They also need to be able to effectively monetize their users through video advertising or subscription fees.

The over-the-top (OTT) video streaming market has grown rapidly in recent years, with more and more people choosing to start streaming services like Crackle. There are a number of factors that have contributed to this audience growth. First and foremost, video streaming services offer a convenient and affordable way to watch TV shows and movies.

create an app like netflix

Source: https://www.statista.com/

In addition, with the rise of mobile devices like smartphones and tablets, it’s now easier than ever to watch video content on the go. Finally, the availability of high-speed Internet connection has made it possible to stream video without any buffering or lag. As a result, the OTT video streaming industry is expected to continue growing in the years to come.

As the streaming wars continue to heat up, it’s no surprise that more and more companies are looking to develop their own streaming services. Ninehertz is a leading OTT app development company with a proven track record in Netflix like app development.

We have the experience and expertise necessary to develop a streaming service like Netflix that will meet the needs and expectations of your users. Whether you’re starting from scratch or looking to improve an existing streaming service, we can help.

In this guide, we will explore how to create an OTT app like Netflix and how much does it cost.

What is Netflix App?

Netflix is a video streaming industry leader founded on August 29, 1997, by Marc Randolph and Reed Hastings in Scotts Valley, California. Netflix started out as a DVD rental service but quickly grew into a video streaming business. The company has grown to become the world’s largest entertainment streaming services provider, with over 130 million subscribers in over 190 countries.

video streaming app like netflix

Netflix app offers an extensive library of web series, movies, and TV shows. Netflix has also expanded beyond just video streaming and now offers its own produced movies and shows such as stranger things, money heist, and Narcos. Netflix has been a pioneer in the video streaming industry and continues to innovate with new features, such as 4K video streaming and offline viewing.

Netflix also partner with other organizations, such as Warner Bros. and Disney, to offer even more movies and TV shows to its subscribers. Netflix is constantly evolving and expanding its reach to become the leading video streaming service in the world.

How to Create an App Like Netflix?

The task of video streaming app development like Netflix is not as easy as it sounds. In fact, for developing a highly engaging, interactive, and responsive streaming service application, you have to do the following steps:

1. Choose Niche to Make an App Like Netflix

This is the first step in which you decide the type of content your app will stream to users. The content can be of three types:

  • Entertainment: Like Netflix and HBO, your app can stream content related to entertainment. There is a huge market in this particular category around the world and you can surely think of becoming the next big thing.
  • Fitness: As far as the Video on Demand services are concerned, fitness is yet another crucial niche. Fitness enthusiasts would be happy to pay you a certain amount for which they can see quality-oriented fitness content anytime.
  • Education: Nowadays, people are keener on learning stuff via watching online tutorials rather than reading guides and manuals. Therefore, there is always a huge market for education-related content. you might be interested to know how to create an app.

2. Decide Content to Create an App Like Netflix

It is very important to decide the content type as it forms the backbone of any ‘Video on Demand’ service platform. Answer these questions for better understanding:

  • Would you create your own videos for your platforms?
  • Or would you use videos from other distributors?

You would be needing a license if you are dealing with video distributors. You can do that either of the ways:

  • Renting a movie from an authorized distributor along with a license.
  • Or contacting the copyright holder

3. Decide the Model of Monetization

Below are three monetization models for a live streaming app development like Netflix:

  • Pay-Per-View: Under this scheme, the user pays for every video he or she watches. It is the most straightforward pricing scheme. This particular model is well suited for a platform that broadcasts sports events, trade shows, conferences, wrestling, boxing, etc.
  • Advertising: The companies will pay you for running their video advertisements on your platform. Although, in order to make this advertisement strategy successful, your platform needs to be famous and well known.
  • Subscription: Netflix and other platforms are using this monetization strategy under which companies charge a subscription amount as a monthly fee to give access to a contnet5 library. This monetization technique can be used especially if you upload fresh content re3gularly on your platform.

4. Go Through The Requirements of Your Video Streaming App

You need to integrate the following characteristics to make your video streaming app platform worthy:

Speed of the Internet
Internet speed directly impacts the ability of the platform to stream videos on demand. The minimum speed for streaming standard definition videos is more than 2 MB per second. But, for broadcasting movies of higher definition like HD, 3D, or 4K, your speed must be much higher.

Cloud Hosting and Computing Architecture
There are a lot of benefits of using cloud hosting platforms for your app:

  • Cloud hosting platforms are cheaper than hard drives.
  • The cloud platform allows quick access to video content.
  • Such platforms have flexibility so that space can be increased automatically.

5. Focus on Your Audience

Here are three primary ways to find the audience for your app:

  • Social Media Channels – You can share your videos on popular social media channels like Facebook, Twitter, Instagram, etc. for promoting your services and finding the right target audience.
  • YouTube – For brand promotion, YouTube is a very powerful tool. You can do video marketing through YouTube and promote your product.
  • Newsletters – It involves sending your potential customers a letter with a detailed description of the service you provide. One must ensure that the letter is well written and provide all the necessary details of the platform.

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Best Features to Make an App Like Netflix

features of netflix app

1. Profile Managment

The Netflix app lets you register and manage your profile so you can keep track of your watched shows and movies. To register, you’ll need to provide your email address, password, and date of birth. You can also choose to link your Facebook account to Netflix. Once you’re registered, you can create up to five profiles within a single account. This is perfect for families or couples who want to have separate viewing histories. You can name each profile and even add a profile photo. When you’re finished watching something, simply mark it as ‘watched’ and it will be added to your profile. That way, you can always pick up where you left off. With the Netflix app, managing your profile is easy and convenient.

2. Search

Netflix Search feature is a machine learning and artificial intelligence-based technology used to provide users with relevant content recommendations. Simply enter keywords into the search bar and relevant results will populate. You can further refine your search by selecting filters such as genre, release year, or rating. The search feature is a great way to discover new content that you may not have otherwise come across in the streaming service app. With just a few clicks, you can find something that meets your specific interests and preferences.

The AI algorithms take into account a variety of factors, such as the user’s watching history, search history, and ratings, to provide them with content they are likely to be interested in. Video streaming app platforms are constantly evolving and improving, making it one of the most powerful tools Netflix has to offer its users.

3. Screen Mirroring or Screencasting

When you are looking for a streaming service app like Netflix, Screen mirroring is an important feature that allows you to share your screen with another device. It’s useful when you want to show something on your screen to someone else, like a presentation or a video. To use screen mirroring, you need to have a device that supports it (like a laptop or tablet) and a receiver (like a TV or projector). The Netflix app for Windows 8 and Windows 10 supports screen mirroring. To use it, open the Netflix app and click the “Cast” icon in the upper-right corner of the screen. Then select the device you want to share your screen with.

4. Watchlist

As the world increasingly moves towards a digital landscape, it’s no surprise that streaming services have become immensely popular in recent years. One of the video streaming apps most useful features is the “watchlist.” This allows users to save titles that they’re interested in watching for later. When starting a streaming service like Netflix, it can be overwhelming to choose what to watch from the vast library of options. The watchlist feature helps to narrow down those choices and makes it easier for users to find something that they’ll enjoy. As a result, a watchlist is an essential tool for anyone using the Netflix app.

5. Payment Gateway

Payment gateways typically charge a small fee for each transaction, but they offer a number of benefits, including fraud protection, security, and the ability to accept multiple types of payment. For these reasons, a payment gateway is an essential part of a streaming service for any Netflix like app that offers paid content. The Netflix app is just one example of an app that uses a payment gateway to start its streaming service.

6. Social Feature

As video streaming apps become more and more popular, it’s important to consider the social features that these apps offer. Netflix is a great example of a streaming platform that has taken social features into account. With the Netflix app, users can connect with their friends and see what they’re watching. This makes it easy to discover new shows and movies, and it helps to create a more personal user experience. Other video streaming apps would do well to emulate this feature in order to create a better overall user experience. By taking social features into account, video streaming apps can offer a more personal and enjoyable experience for their users.

7. Multi-language Support

Netflix is a video streaming app like many others, allowing its users to watch TV shows and movies whenever they want. However, what sets the Netflix app apart is its multi-language support feature. This feature allows family members and friends who speak different languages to watch the same video content together. Each person can choose their preferred language, and the app will automatically generate subtitles in that language. This makes it possible for everyone to enjoy the same content regardless of their language abilities. As more and more people watch videos on streaming platforms like Netflix, this type of feature will become increasingly important.

Netflix App Development Tech Stack

1. Development Tools

1. Database MySQL, Oracle, Cassandra
2. Languages Java, Python, Swift, Kotlin, JavaScript
3. Cloud Hosting Amazon EC2
4. Cloud Storage Amazon S3
5. Frameworks Node.JS
6. JS Libraries React, WinJS
7. BDaaS (Big Data as a Service) Amazon EMR
8. Operating System FreeBSD, Server: Nginx

2. DevOps Tools

1. Code collaboration & version control GitHub
2. Continuous Integration Jenkins
3. Log management Sumo Logic
4. Server management Apache Mesos

3. MVP of VOD Service Like Netflix

Netflix is such an application that requires a heavy backend for the processing of streaming data transfer. The Netflix clone app development cost and other similar Video on Demand applications depend entirely on the number of features it will contain. The more features it has got, the more costly it will be.

Cost to Create an App Like Netflix

The streaming service Netflix has become increasingly popular in recent years, thanks to its low monthly price and wide selection of movies and TV shows.

But how much does it cost to create an app like Netflix?

netflix app development cost

The Netflix app development can be complex and expensive, depending on the features included. For example, a video streaming app needs to be able to handle large amounts of data, which requires robust servers. In addition, streaming apps need to have reliable streaming quality, which can be achieved through content delivery networks or other streaming infrastructures. As a result, the cost to make an app like Netflix can range from $40000 to $200000.

However, it is also possible to create a streaming app for a lower cost by including fewer features. For example, a streaming app could focus on one specific genre of movies or TV shows, or it could exclude certain features such as live streaming or social sharing. As a result, the cost to create an app like Netflix depends largely on the scope of the project.

It is very important to know the price related to all these applications before you hire mobile app developers. The following factors need to be taken into consideration in order to determine the cost of app development.

  • Application Design
  • Application Features
  • Technology Stack
  • Hourly rate of developers
  • Development timeline

How much does it cost to create an app like Netflix in different countries are as follows

United States $120000 to $200000
United Kingdom $100000 to $180000
Australia 80000 – $150000
India $40000 to 140000

When we talk about regions, India is becoming one of the most popular destinations for app development. Majorly this is because of two reasons. The first is quality and the second is affordability. India is a land of talented and experienced mobile app developers and you can get your job done at a very reasonable price.

Here we are splitting applications into three categories – Simple, Moderate, and Complex along with two types of hourly rates. Below is the cost estimation to construct an application like Netflix based on the above-mentioned criteria:

Complexity Notes Time/Hours
Simple Frond end Development, Back-end Development, API Integration, basic UI components, Multi-language support, basic features like search, Watchlist, profile management, social login, subscription model 400
Moderate Multi-Screen Support, Implement Amazon Content delivery network, Machine learning based Content Recommendations 500-800
Complex Artificial Intelegence based Search, Custom streaming CDN infrastructure, Screen mirroring or screencasting 800-1500

Netflix App Development Cost Factors

As per research conducted on 10,000 students earlier in the US, around 37% of teenagers viewed Netflix consistently. After Netflix came to YouTube with 26% of viewing and then came digital TV with 25% of viewing. This indicated a descending pattern for links and an upward pattern for YouTube. On-demand application popularity increasing day by. Some examples of on-demand apps:

Music streaming app like Gaana, Spotify, Apple Music, YouTube Music, Amazon Music, Tidal, Deezer, Xbox Music, etc.

Home service app like Urban Company, HouseJoy, UrbanPro, Mr. Right.

These applications fall under the category of database category applications which needs a substantial backend for seamless data streaming making it one of the significant cost central components. One must consider these pointers before hiring mobile app developers:

App Features

The more the features, the more would be the cost. This means that features and functionalities are directly proportionate to the cost. One needs to plan smartly to keep control of the cost and decide the features and functionalities of the application accordingly.

Design of The Application

The application should be simple and smooth. Hence, it is very important to keep the structure as straightforward as you can. A simple structure helps in creating user-friendliness among the clients and encourages them to remain loyal to the application.

Portable Wallets

It is always a great idea to incorporate versatile wallets into your application. This means you are simplifying things for your user. This involves some investment in your application to enable users to make installments but it is worth every penny spent.

Application Platform

This guide can help you: Android or iOS app, which one would you develop? This is one of the most important stages where the platform of the application is decided – iOS or Android. Android Application would be costlier as compared to the application built for iOS as it should be considered for multiple gadgets and screen sizes. One can also consider building a cross-platform application for both major operating systems.

Application Developers

Choosing the correct developer for your dream application is very important as choosing the wrong one would make all the efforts, time and money go in vain. You can contact The NineHertz and kick start your online video streaming mobile app development journey and make a fortune. We are well experienced in delivering such projects at affordable prices.

hire netflix app developer

Netflix Business Model

Netflix business model is subscription based. That means that in order to use video streaming services, you must pay monthly membership fees. The company has three subscription Plans: Basic, Standard, and Premium.

  • Basic –The Basic tier gives you access to standard definition content on one screen at a time. This plan will cost you $8.99 per month. Subscribed users can watch tv series and movies on TV, Computers, mobile phones, and tablets. This plan does not include high-definition viewing and users can watch the content on only one screen at a time.
  • Standard –This plan comes with a cost of $13.99 per month. At this price, users can view HD videos at 1080p resolution. Also Unser this plan the videos can be seen on two devices at the same time.
  • Premium – Premium plan costs $17.99 per month. Under this plan, users can watch 4K + HDR videos on four screens at the same time.

As far as the target audience is concerned, NETFLIX has three main business operation segments namely Domestic streaming, International Streaming, and Domestic DVD:

  • Domestic Streaming – The platform generates revenue from the monthly fees paid by US subscribers.
  • International Streaming – The fees of monthly membership come from subscribers outside the US.
  • Domestic DVD – The platform earns revenue from US subscribers who pay DVD by mail monthly subscription fees.

Netflix business Model
Netflix business model relies heavily on word-of-mouth marketing. The company offers a free one-month trial to new subscribers. Once they sign up, they have access to the full range of Netflix’s content. Netflix hopes that after the free trial, users will see enough value in the service to continue paying the monthly subscription fee.

In order to keep subscribers engaged, Netflix is constantly expanding its ecosystem of content and partnering with other companies. For example, Netflix has partnered with Comcast to offer its Xfinity X1 cable TV customers easy access to Netflix’s library of TV shows and movies. And in 2017, Netflix announced that it would be producing its own line of original films and tv shows, which would be available exclusively to Netflix subscribers. This move was seen as a direct challenge to traditional Hollywood studios like Warner Bros., Sony Pictures, and Paramount Pictures.

While subscription revenue is the main way that Netflix makes money, the company is also experimenting with other forms of monetization. In 2016, Netflix introduced “skip intro” buttons for some of its original programming. These buttons allowed viewers to bypass the opening credits of a show and get right to the action. The move was seen as an effort by Netflix to monetize its original content by making it more accessible to viewers who want to watch multiple episodes in one sitting.

Overall, Netflix’s business model is based on subscription revenue and word-of-mouth marketing. The company is constantly expanding its organization ecosystem of content in order to keep subscribers engaged. And while subscription revenue is still the main way that Netflix makes money, the company is also experimenting with other forms of monetization like advertising and movie rentals.

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In the end, it is correct to say that performance matters the most. It is the key to every successful online video-streaming platform and there is no shortcut to it. Hence, if you are planning to launch an app like Netflix, you need to take the utmost care in creating a world-class app that can attract users worldwide. Undoubtedly, Netflix has turned out to be the ultimate game-changer in the video-on-demand industry and has integrated limitless opportunities for the online streaming business. You can too create your video streaming app like Netflix just by contacting an on-demand app development company and we will make sure that you get a world-class app. So what are you waiting for, call us now!

FAQ’s on Steps to Create App Like Netflix

1. How Much Does it Cost to Build a Netflix App?

The average cost to develop a video streaming mobile app like Netflix is estimated to be around $10,000 to $25,000.

2. How to Make an Application Like Netflix?

Do you want to make an application like Netflix, then consider the below steps.

  1. Select Your Niche
  2. Decide The Availability of Your Content
  3. Decide the Model of Monetization
  4. Verify the Requirement of Video Streaming App
  5. Focus on Your Audience

3. How Do I Make My Own Streaming App?

If you want to develop your own streaming app then follow the below steps:-
Step 1 – Define your audience and their needs
Step 2 – Choose Monetization Strategies
Step 3 – Use a reliable platform for Live Streaming, Hosting and Storage
Step 4 – Create Great UI/UX Design
Step 5 – Build and Test your MVP
Step 6 – Release, maintain, improve

Hemendra Singh

My name is Hemendra Singh. I am a Director and Co-founder of The NineHertz, IT Consulting Company. I am having a keen interest in the latest trends and technologies that are emerging in different domains. Being an entrepreneur in the field of the IT sector, it becomes my responsibility to aid my audience with the knowledge of the latest trends in the market.