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Virtual Try-on App Development: How to Build in 2024?

Updated Date: March 21, 2024
Written by Hemendra Singh

Shopping enthusiasts always want to have an online shopping experience that is easy and effortless. Here comes the role of technology and innovation. Therefore, as a business, you must earn how to make use of the latest technologies including 3D Modeling AR, and VR to streamline processes and maximize the user experience.

This guide will throw light on everything you need to know about Virtual Try-on – “a technology that has revolutionized the online shopping experience”. That’s the reason companies are investing huge money in virtual try-on app development.

So, stay tuned and read the full article to get a complete understanding. We at The NineHertz provide tailor-made Virtual Try-on app development services, so you can contact us to get assistance for your dream project.

Virtual Try on App

Industry Facts & Stats

Integrating Augmented Reality in online shopping can do wonders as it has the potential to completely revamp the user experience to its core. Statista shows tremendous growth in the number of users using mobile augmented reality apps from the year 2019 to 2024.

The number of users in 2019 was around 0.44 billion which is anticipated to increase by 1.73 billion by the end of 2024. These figures clearly show the enormous potential of this untapped market in the upcoming times.

The market value is anticipated to grow at a CAGR value of 25.5% by 2026 of Virtual Try-on solutions. A business can stay ahead of its competitors by building such applications loaded with Augmented Reality and Virtual Reality.

If you are still skeptical about the virtual try-on technology and its future then let me tell you that as per reports the revenue of businesses involved in AR and VR, including those that make VR apps is predicted to reach a humongous figure of $8.57 billion by 2023. The United States alone is one of the biggest sources of revenue generators for this sector. This growth underscores the importance of partnering with a reputable virtual reality development company to capitalize on the expanding market opportunities.

Virtual Try on App Development

What is Virtual Try-on Technology?

Virtual try-on is the latest technology that enables customers to visualize makeup, clothes, and other accessories and apparel without actually wearing them physically. This concept is called virtual product simulations that uses augmented reality allowing customers to try multiple virtual looks with a single click.

This phenomenon emphasizes upon making virtual shopping more accessible as users get realistic virtual representations of what a specific apparel would look upon them if they tried it in person. Virtual Try-on leverages imaging technologies like 3D mapping and color matching to create a virtual version of the appearance of the customer. To enhance this experience further, businesses can consider integrating such functionalities within their apps to create an app that offers seamless virtual try-on features for their customers.

Hence, it is a win-win situation for both the parties – customers and businesses. The virtual try-on experience enables users to see their different avatars of how they look without committing to purchase anything and businesses can showcase their products more effectively by providing potential customers a better understanding of exactly how the product might work for them eliminating all the guesswork.

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Types of Virtual App Development Solutions

There are certain products and industries that are inclined towards the virtual try-on technology concept. Let’s discuss them one by one:

1. Virtual Try-on App Development for Clothes

Virtual Try app for Clothes
Clothing is a good virtual try-on product example. Virtual try-on technology for fashion enables you to see how a particular clothing item looks on you before you make the purchase. These sorts of experiences enable users in a way that they can easily find the right size, fit, and color of their clothing apparel. On top of that, a virtual try-on fashion can help you to find the right style and pattern for your wardrobe.

2. Virtual Try-on App for Shoes

Virtual Try on app for Shoes
The next virtual try-on product example is shoes. With virtual try-on shoes, customers can now make sound purchases as they can easily pick the right pair of shoes that meet their requirements in terms of size, fit, and style. Suppose you are a customer and you need shoes of a specific style and color that match your outfit.

With a virtual try-on for shoes, you can easily try on several pairs of shoes and pick the one that matches your outfit. This ultimately will take away all the hassle of going back and forth from a store.

3. Virtual Try-on App for Watches

Virtual Try on for Watches
A watch is one of the most important accessories for any man or woman who wants to make a style statement. With virtual try-on for watches a user can try on different watches and choose the one that looks classy on the wrist. Customers can rest assured that whatever they see visually is the true representation of what will arrive at their doorstep.

4. Virtual Try-on App Development for Furniture

Virtual Try on for Furniture
Virtual try-on furniture helps in bridging the gap between online and physical shopping experiences. Hence, it creates a win-win situation for both retailers and customers. What virtual try-on furniture brings to the table is real-time visualization enabling users to move, rotate, and place virtual furniture as they wish. Further, they can perform multiple actions like viewing the furniture from various angles or resizing it as per the physical space available.

5. Virtual Try-on for Makeup

Virtual Try on for Makeup
Last but not least, a virtual try-on for makeup is another great product example. Makeup could be the most challenging thing to purchase online as every brand has different tones that work differently for different people. So, it is of great help at the time of purchase. For example, if a user wants to see how different shades of lipstick or eyebrows will look on them without actually applying them physically, then it can be done easily.

Therefore, we can clearly see that these virtual experiences via virtual try on software enable users to choose their favorite items be it clothes, jewelry, or makeup, and make sound purchases sitting at home without any hassle.

How to Develop a Virtual Try-on App? Step by Step

How to Develop a Virtual Try on App
Developing a sophisticated and user-friendly Virtual Try-on Application involves a wide range of steps that we’ll be discussing in this particular section. So, let’s start.

1. Research and Conceptualization

The first step is to clearly define your goals and objectives and set your target audience for your virtual try-on app. This involves understanding the specific features and functionalities you want to integrate.

Take some time out to understand your competitors by analyzing similar virtual try-on apps to identify their strengths, weaknesses, and unique selling points (USP).

Also, don’t forget to analyze the recent trends prevailing in the current market. For example, things like Augmented Reality and Machine Learning must be understood in order to extract leverage from them in the long run.

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2. Designing UX and UI

This is the second but very important step that decides the longevity of your Virtual Try-on App. A user-centric app made after thorough research can penetrate user attention in no time.

This involves designing and developing wireframes and prototypes for visualizing the structure, navigation, and user flow of your application. Take utmost care in designing the user interface and make sure that it is intuitive, eye-catching, and user-friendly.

For feedback, consider usability testing and make relevant improvements and enhancements before jumping into the development stage.

3. Development – Choosing the Tech Stack

Mobile app development has two parts – frontend and backend. When it comes to the front end there are several good frameworks available in the market like Flutter and React Native. If you are into native development, then the languages on which you have to work might be Kotlin or Java for Android, Objective-C, or Swift for iOS.

Integrate the UI with the backend so that the users can interact with your app seamlessly. Additional features like photo and video capturing, camera preview, and sharing can be implemented. Lastly, make sure the app is absolutely responsive on various-sized devices for optimum user experience.

When it comes to the backend, it includes servers, middleware, and databases and it is accessible via Application Programming Interface (API). The backend is majorly responsible for processing and storing data for a smartphone device.

The popular languages for backend development are namely Java, Ruby, Python, etc. As far as frameworks are concerned, you can use Django or Rails. MySQL or PostgreSQL can be used for Database Management System. Also, don’t forget that the tech stack solely depends upon the requirements and can be changed accordingly. When searching for mobile app development companies, it’s essential to consider these technologies and frameworks to ensure compatibility and efficiency in your project.

4. Content and Customization

Under this step, a business needs to integrate content within the application. Say for example if you are making a virtual makeup try-on app then for that, you need to collaborate with beauty brands or makeup artists for creating a diverse range of makeup products with different shades, blushes, foundations, and eyebrows.

The interface should work seamlessly when it comes to browsing and selecting products allowing them to customize their virtual appearances. You can also consider implementing modern tools like AI and ML to suggest personalized recommendations depending on the user’s details.

5. Testing and Quality Assurance

Now comes the testing stage where your app is tested on various parameters to check its quality and durability. The testing is done across multiple devices, operating systems, and platforms to spot any errors, glitches, or bugs.

As soon as an error or bug is detected, action is taken to correct it. User testing considers a diverse group of individuals who use your app to provide valuable feedback in terms of usability, performance, and user-friendliness.

Here you also implement analytics tools for tracking customer behavior, and application usage, and identifying areas for improvement.

6. App Deployment and Maintenance

Now as the development and testing phase is done, it is time for final deployment. There are two major platforms on which your app is deployed – Android and iOS. Follow these steps of deployment:

  • Create developer accounts on the Apple App Store and Google Play Store.
  • Go through the guidelines and policies in terms of app submission and follow those guidelines.
  • Regularly track user feedback, bug reports, and analytics, for addressing and solving issues promptly.
  • Stay updated with the regular updates and enhancements to make sure that your app maintains its relevancy and functionality.

7. Promotion and Marketing

No matter how good your product is, it is useless if no one knows about it. Here comes sales and marketing that help in popularizing your product to reach its target audience.

Marketing and promotion is a much broader term as so much can be included in that. You can use social media platforms, influencer marketing, and targeted advertising campaigns to create awareness of your virtual try-on app.

Consider partnering with different brands and retailers and prioritize user feedback, market research, and regular iteration for refining and enhancing your virtual try-on mobile app. You can also offer early bird offers and discounts to attract more and more customers in the initial phase.

3D and AR Technology in Virtual Try-on App Development

Virtual Try-on apps can be merged with 3D models and Augmented Reality (AR) to create an experience that closely resembles real life. Nowadays Virtual try-on solutions use 3D modeling and metaverse technology to formulate a lively and realistic product representation.

Users are allowed to create 3D and virtual avatars and try on items they like to see how they will look after wearing them. It could be makeup, jewelry, or any clothing. 3D modeling is a great tool that enables users to check the appearance more clearly in terms of size, fit, color, and feel.

Choosing the correct SaaS platform is crucial for facilitating the effortless integration of virtual try-on programming knowledge or considerable investments. 3D models and product images can be designed and integrated as a plugin within the app for a better user experience.

AR integration on the other hand is most desirable as it transforms your app into something that is engaging, interactive, and resourceful. These factors play a major role in generating leads and revenue in less time. AR’s job is to revamp the functionality of your app upside down for maximum user engagement. Additionally, considering the growing interest in virtual experiences, integrating features that allow users to buy virtual land in Metaverse could further enhance the appeal and utility of your app.

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How Much Does it Cost to Develop a Virtual Try-on Solution?

The cost of a virtual try-on app can vary significantly depending on the functionality and features you require. Generally, a basic virtual try-on app can be built by spending an amount between $10,000 and $50,000. But if you want advanced features like artificial intelligence, facial detection, and augmented reality integration then the amount will increase significantly.

Let us break down the cost more precisely so that you get a better idea of how much amount you should spend to develop a virtual try-on app:

Complexity-wise app development cost

App Complexity Average Cost
Basic Virtual Try-on app $5,000 to $35,000
Medium sized virtual try-on app $35,000 to $100,000
Complex virtual try-on app $100,000 to $250,000 or more

Also have a look at the cost based on regions as different regions have different price points so choose the region that suits your pocket.

Region Cost per hour
North America $25-$75
Europe $50-$100
Middle East $70-$120
Asia $25-$49

Clearly, the table shows that the place where the burden on your pocket will be the least is ‘Asia’. So, choose any country in the Asian region like India where you get quality with affordability. Virtual try on projects take loads of time and money, so choose wisely. Additionally, consider the cost for virtual reality app development when making your decision..

Why Choose NineHertz as a Virtual Try-on App Development Company?

When it comes to building virtual and augmented reality mobile apps, The NineHertz is an undisputed champion. We have created dozens of robust and scalable AR and VR apps for our clients all over the world. Our apps are not only sturdy but also intuitive and eye-catching which tempts the user to make the purchase in no time.

We all know that online shopping is the new normal and, in the future, the e-commerce market is going to be even bigger. Therefore, technological advancements cannot be ignored if you want to prosper as a business. The NineHertz can help you in this department as we are the pioneers of technology with more than 250 talented and experienced IT specialists working day and night for you.

Our team is loaded with skilled IT professionals including developers, testers, designers, and product managers. We believe in revolutionizing the IT sector by helping businesses and startups achieve their goals by using the latest technology. So, when it comes to virtual try-on apps, you need developers who are well-versed in AR, AI, and metaverse technology.

With more than 15 years of experience in the IT sector, our team of developers and programmers leverage the latest technologies to deliver the best possible solutions to our customers. Connect with us and kick start your virtual try-on app development journey as we offer quality with affordability. Explore our expertise in developing the best VR apps tailored to your needs.

Conclusion: Virtual Try on App

At last, we must agree that virtual try-on app development is not a joke. On one hand, it looks so pleasing to the eyes that you just can’t ignore its sheer brilliance but on the other, the amount of complexity it brings to the table is so humongous that it needs to be dealt with utmost care and diligence.

Several factors need to be considered before developing a virtual try-on application. Say for example assessing technological robustness, maintaining and enhancing user experience, and ensuring seamless integration across devices and platforms for maximum productivity.

If you take time to prioritize these factors, the online shopping experience can go beyond expectations – all thanks to a scalable and intuitive virtual try on solution. With better app functionality comes better user experience and with better user experience comes better results in terms of sales and revenue.

FAQ’s: Virtual Try-on App Development

Q1. What are the key points to keep in mind while developing a virtual try-on app?

Primarily one needs to prioritize seamless integration across various devices for accessibility while developing a virtual try-on solution. Further, make sure that the technical aspect is robust and sound for detailed product representation. Lastly, put efforts into making the app intuitive and user-friendly for better user experience. Seeing the complexity virtual try on services are in great demand.

Q2. Can you name some famous companies using virtual try-on applications?

Here are some top brands that make use of this technology:

  • LOFT
  • H&M
  • Anthropologies
  • Everlane
  • Ray-Ban

Q3. Which technology is used in virtual try-on solutions?

Majorly three technologies form the core of virtual try-on applications – Augmented Reality (AR), 3D Modeling, and Computer Vision. With the help of these tools, real-time interaction between users and products is possible. This leads to accurate visualization and manipulation of items on the screen of the user. Hence during trials, it creates an overall lively and immersive experience.

Hemendra Singh

My name is Hemendra Singh. I am a Director and Co-founder of The NineHertz, IT Consulting Company. I am having a keen interest in the latest trends and technologies that are emerging in different domains. Being an entrepreneur in the field of the IT sector, it becomes my responsibility to aid my audience with the knowledge of the latest trends in the market.

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